New This Week
Key to Practice Growth: Good Digital Patient Communication
Tommy Lim, OD, of Berryessa Optometry in San Jose, Calif., observes that a new practitioner who is media-savvy can build up a practice in dramatically less time than it took in years past. This poses a challenge for established ODs to be up-to-date in digital communications with present patients. You also must reach out to prospective patients, who are not just searching for you online; they are researching you, especially with feedback-driven sites like Yelp! These days more than ever, an established practice needs to embrace digital technology to communicate in the most consumer-convenient ways.
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Contact Lenses
By Paul E. Levine, OD, FAAO, FIAO
Orthokeratology (OrthoK) offers patients the freedom from having to wear contact lenses or eyeglasses during the day. It’s also an appealing alternative to refractive surgery. Add OrthoK services to your practice–and you’ve got a practice-builder.
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Software Solutions/EHR
Taking EHR to the Next Level: What ODs Should Know
By Kim Castleberry, OD, and Lorie Lippiatt, OD
Now is decision time: choosing cloud-based versus client-server EHR systems. Here are key questions to consider as you take your EHR system to the next level.
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Digital Strategy
FAQs on Web Analytics: How to Use Data to Grow Your Practice
By Nancy Rausman
Web analytics are a powerful tool for fine-tuning your digital marketing for profitability. Here’s how to use analytics to put more patients in your exam chair.
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ROB Fast Fact
How Satisfied Are Patients with their Current Eye Doctor?
At least half of your patients may not be thrilled with you. According to Jobson Optical Research’s Waiting Game report, some 47.3 percent of consumers are “very satisfied” with their current eye doctor. Some 28.1 percent have no opinion, while 21.1 percent say they are “somewhat satisfied.” The good news is just 1.6 percent say they are “very unsatisfied” and just 1.3 percent say they are “somewhat unsatisfied.”
ClickHERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on seeing your practice through your patients’ eyes.
In Brief
Special Presentation at Optometry’s Meeting: “The State of the Optometric Profession: 2013”
Jobson Optical Group and AOAExcel will present “The State of the Optometric Profession” on Wednesday, June 26, 3-5 pm, at the San Diego Marriott Marquis and Marina as part of the AOA Optometry’s Meeting. This presentation provides an action-oriented analysis that outlines both the challenges and opportunities that lie ahead for the optometric profession. Speakers, including ROB professional editor Mark Wright, OD, FCOVD; Paul E. McRae of AT&T Healthcare Emerging Technologies; and Stephen M. Montaquila, OD, FAAO, will identify and analyze actionable, strategic priorities that ODs must embrace to seize the opportunities in the emerging vision care environment. Each attendee will receive a copy of a detailed, special report designed to guide ODs as they develop business plans and establish priorities for practice growth. >>Read More and REGISTER>>
SUNY College of Optometry Student Develops Art Program for the Blind
Shaista Vally, a second-year student in the OD program at the SUNY College of Optometry in New York City, has developed a new art program for blind and visually impaired adults that will launch next month at the college.
