News Briefs Archive

Jobson Optical Group and iMatrix Announce New Online Marketing Solutions for ECPs

iMatrix, an internet marketing solutions provider, and Jobson’s ECP Business Services Group have formed a partnership which will offer optometrists, ophthalmologists, opticians and their staffs a range of new internet marketing products and resources designed specifically for their practices. The sales and marketing partnership, effective immediately, will provide ECPs with online products and services to allow them to reach new patients, better serve existing patients and increase the revenues of their practice, an announcement said.

iMatrix has been providing online marketing services for health care practices since 2002. Currently, iMatrix offers many online marketing solutions for vision care professionals including professional web sites, social media management, high-definition video and video advertising, pay-per-click advertising and search engine optimization. Vision care professionals can customize their solution and choose from a selection of monthly subscription programs.

“For local eyecare professionals looking to grow their practice, maximize their reach in the local community and reach new patients, an optimized web presence is essential,” says Bill Scott, president of Jobson ECP Business Services. “In the past, eyecare professionals have had few options for getting their businesses in front of local consumers online.”

Terry Farruk, vice-president of sales for iMatrix, notes: “Jobson Optical Group does a tremendous job of gathering and communicating the latest news, advancements, and trends in vision and eyecare. At iMatrix, we are committed to helping eyecare professionals reach more patients in their local markets, to better serve and inform their existing patients, and to expand the revenue of their practice. Partnering with Jobson gives these local eyecare providers not only access to the latest optometry online marketing services, but a direct link to essential information and educational resources that help them promote their business and get more patients through their doors.”

The Jobson Optical Group integrates print, web, data licensing and custom publishing solutions to meet the needs of various facets of the eyecare industry. As the leading source of information for the worldwide ophthalmic community, the Optical Group caters to opticians, optometrists, ophthalmologists, technicians, wholesalers, laboratories, manufacturers and retailers. Publications and news sources include 20/20 Magazine, Vision Monday, Review of Optometry, Review of Ophthalmology, and

More details on iMatrix’s optometry online services are available on its web site or by calling (855) 538-0800.

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