All digital strategy Articles
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4.3KPractice Management4 Practice Investments Generating $200,000+ in My Practice Annually
Technology that changes the trajectory of a practice.
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4.6KDigital StrategiesHow One Practice Grew 30% in Average Monthly Revenue & Online Appointment Requests
Digital marketing keys to boosting appointment bookings.
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2.8KWebinarsSEO: What Does Google Want Now?
Make it more likely patients find you before finding competitors.
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3.6KDigital StrategiesDid COVID Silence Your Word-of-Mouth Marketing? 6 Ways to Rejoin the Conversation.
How to get talking about your practice again and spurring visits.
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3.2KMarketing5 Ways to Create Online Marketing that Brings Millennials Into Your Practice
Secrets to marketing digitally to Millennials to build your practice.
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5.3KInsights From Our EditorsSocial Media Marketing: How to Make It Worth Your Practice’s Time
Re-thinking social-media marketing.
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4.7KWebinarsMaking Great Optometry Marketing Campaigns
Nov. 27, 2019 A webinar co-hosted by EyeCarePro and Jobson’s Review of Optometric Business focuses on the essential elements of successfully planning...
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5.4KDigital StrategiesResponding to Google Reviews: The Good, the Bad & the Ugly
Tips for optimizing your response to online reviews.
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Web Strategy
Video: Low-Cost, High-Impact E-Blasts
Learn the two most important elements of e-blasts.
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8.8KDigital StrategiesTop Ways to Generate More (Good) Online Reviews
Easy ways to generate more reviews singing your praises.
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6.9KSocial Media5 Tips to Take Better Photos for Social Media
How to get more response to your practice's social media posts.
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Social Media
tips
How to measure the effectiveness of social media posts.
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Digital Strategies
5 Social Media Blunders & How to Avoid Them
What NOT to do & what to do instead.
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Digital Strategies
Five Videos to Market Your Practice
Five videos to use as models for your marketing.
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Social Media
3 Super Social Media Posts to Market Your Practice
Three social media marketing examples to follow.
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Social Media
Fill Your Exam Chair with 6 Social Media Posts that Work
Examples to use as you market your practice on social media.
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Digital Strategies
4 Web Site Improvements that Drive Practice Growth
Tips to make your web site a driver of practice profitability.
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Digital Strategies
OPINION: SEO is the Lifeline of Independent Optometry
Your patients first look for you online. Make yourself easy to find.
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Web Strategy
5 Videos to Market Your Practice
Examples of videos that worked for practices like yours.
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Uncategorized
Update Your Web Presence Seasonally–and Sell More Products
By Nancy RausmanJuly 20, 2016The seasonal promotions you offer in your office should be reflected on your web site and social media...
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Uncategorized
Leverage Online Marketing to Drive Back-to-School Exams and Eyewear Sales
Start back-to-school marketing early this year.
