Dec. 20&27, 2011

 
Use Technology to Recruit Tech-Savvy Staff

Scot Morris, OD, of Eye Consultants of Colorado, employs online portals like Craig’s List to recruit new employees. In contrast to print ads of old, online recruiting is convenient and cost-effective, and it allows the practice to verify that applicants are tech-savvy enough to have a computer, use the Internet and work with programs and documents. Dr. Morris recommends that you recruit with an eye to the future, when it is critical to communicate via e-mail and social networks like Facebook. >>READ MORE>>

Ophthalmic Lenses

Offer Personalized Lenses as a Practice Differentiator

By Russ Tolar

Featuring personalized lenses–customized to the slightest variations within each patient’s vision–allows you to offer something many competitors do not. Personalized lenses provide an enhanced visual experience at a premium price.  >>READ MORE>>

Medical Model

Manage Glaucoma Patients to Increase Medical Eyecare Reimbursement

By Jeanmarie Davis, OD

Providing care to glaucoma patients allows you to increase the eye health and loyalty of patients, while expanding into the profitable area of medical model optometry. >>READ MORE>>

Staff Management

Your Top Staffing Mistakes–and How to Fix or Avoid Them

By Mike Rothschild, OD

You can improve staff productivity by becoming aware of–and correcting–common staffing mistakes. Learn ways to maintain open lines of communication. >>READ MORE>>

Percentage of Eye Exams Resulting in an Eyewear Purchase?

During the 12-month period ending June 2011, about 56.2 percent of those adults getting their eyes examined made an eyewear purchase as a result of getting their eyes examined., according to The Vision Council’s 2nd Quarter 2011 US Optical Market Overview and Outlook. That amounts to approximately 58.1 million transactions.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on how to increase the chances of annual examinations leading to eyewear purchases.

American Optometric Foundation and Essilor Announce 2011 Technology Grant Recipients

The American Optometric Foundation (AOF) along with Essilor of America, Inc., has announced the 2011 recipients of the Essilor Technology Grants; now in its tenth year. The announcement was made at the Foundation’s Annual Celebration Luncheon during Academy Boston. Three $20,000 grants were awarded to optometry institutions for projects intended to elevate the standards and visibility of ophthalmic dispensing to students and patients in the training environment. >>READ MORE>>

Achieve Better Results in the Information Age 

The Williams Group has released a video, “Achieving Better Results in the Information Age.” The “information age” has brought with it some very exciting advancements and opportunities, but we’re also witnessing some pitfalls to this abundance of free or nearly-free information that can really hurt your practice.
Click HERE to sign up to access the video.

ROB Poll Results

Biggest Anticipated 2012 Practice Improvement: New Instrumentation

Asked what they anticipate their greatest practice investment will be in 2012, 50 percent of ROB readers said new instrumentation. Twenty-one percent said they plan to spend the most on software solutions, while another 21 percent anticipate spending the most for office renovations or new office space. Seven percent plan to spend the most on the hiring of additional staff including creating a practice budget. Fourteen percent said they would like help reviewing and improving insurance and billing procedures, and another 14 percent would like help with staff training.