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CooperVision WebSystem3 Launch: Eye Care Prime Premier Digital Marketing

Eye Care Prime Premier, introduced last week by CooperVision through its subsidiary WebSystem3, offers digital marketing services to eyecare practices throughout the US. Eye Care Prime Premier provides each practice with a personal marketing consultant who will develop a customized integrated marketing approach to assist with acquiring, retaining and engaging patients. Based on specific business objectives, the consultant will develop and execute the plan across all digital platforms (including social media, web and customer relationship marketing), and will provide regular reporting, analysis and program refinements.

“Practices across the nation are recognizing a significant opportunity to engage current and prospective patients through digital means, but few have the time, expertise or resources to do it well,” says Michael Arnell, OD, director of business development, CooperVision. “Instead of using a mix of generalist web and marketing vendors, ECPs can tap Eye Care Prime Premier to receive eyecare-specific support and hands-on application backed by the trust and expertise of CooperVision.”

Services include creating a customized annual marketing plan with quarterly refinements, establishing a robust web presence, online reputation management, social media postings to build digital communities, guidance on how to deliver the best mobile web experience optimized for all devices and optimizing online profiles on sites such as Facebook, Yelp, Yahoo! Local and Google+ Local.

Other patient-engagement services include monitoring patient reviews and rankings across the web, coaching the practice on how to request referrals and feedback, as well as methods to attract new patients and resolve complaints, intelligent appointment scheduling, automated reminders and confirmations, e-mail marketing and social media-enabled cross-selling delivered by WebSystem3.

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