ClearVision Optical is using virtual try-on technology to build excitement for the company’s new Marc Ecko Cut & Sew Collection, a new contemporary men’s line, according to Review of Optometric Business sister publication Vision Monday. ClearVision is partnering with the Fitting Box, a France-based company that provides virtual try-on solutions to the eyewear industry and is one of the first in the business community to use VTO in this manner, a platform enabling ECPs the opportunity to try before they buy, creating a more interactive experience for the buyer as compared to a paper or online catalog.
Customers can use their webcam to take their picture, upload their own image to the site, or use one of the “Marc Ecko models” provided; to try the frames on virtually. The VTO app allows viewers to see themselves in multiple frames from multiple angles. Viewers can select their favorite shot and share it on their Facebook page or download it to their desktop. Customers can select the frames they want from the site and order directly online. For those that order through the site, special promotions are available. The VTO is designed to be shared with consumers within the dispensary as well. Customers who order the Marc Ecko collection can use the VTO technology with consumers to showcase the brand and enhance the experience in store.
The VTO is part of an innovative web site custom designed for the brand featuring the designer and a catalog feature that showcases the collection with QR codes.
