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  • July 20, 2016

    New This Week Building a Dry Eye Practice Gina M. Wesley, OD, MS, FAAO, recommends evaluating all patients for clinical signs of...

  • 2.0K

    Prescribe Multiple Eyewear for Your Patient’s Total Needs

    July 27, 2016: Eric M. White, OD, prescribes multiple eyewear to meet a patient’s total lifestyle needs. This includes everyday eyeglasses with...

  • 2.2K

    The Vision Council Launches New Eyecessorize Web Site

    July 27, 2016: The Vision Council’s Eyecessorize campaign, which aims to promote the fashion and lifestyle aspects of eyewear, has launched a...

  • 3.5K

    CooperVision Introduces a CL for Digital Device Users

    July 27, 2016: CooperVision, Inc. has announced the introduction of Biofinity Energys contact lenses with Digital Zone Optics, specifically created for digital...

  • 2.7K

    Market Opportunity: Prescribe Personalized PALs

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJuly 27, 2016Offering personalized progressives could set you apart from your competitors, findings...

  • 2.0K

    Do We Need a New Approach to OD Business Education?

    By Peter G. Shaw-McMinn, ODJuly 27, 2016Do the OD business education courses you participate in enable you to effect meaningful change in...

  • 1.7K

    Smart Money: How Patient Financing Can Help Grow an Optometric Practice

    Click to download

  • 5.0K

    Make Serving Low Vision Patients a Practice Builder

    Morvari Ahi, ODAugust 10, 2016Low vision is increasingly common in our aging population. Develop a system to serve low-vision needs, and build...

  • 4.1K

    It IS What You Say. And HOW You Say It.

    SPONSORED CONTENTAugust 10, 2016When presented well, patient financing can enable patients to receive the care and products you prescribe. Choose your words...

  • July 13, 2016

    New This Week New Patients: Set a Goal & Track Progress Laurie Sorrenson, OD, FAAO, emphasizes that new patients are the lifeblood...

  • 2.0K

    New AngioVue Retina Imaging System Available

    July 20, 2016: Optovue (OCT) and OCT angiography (OCTA) recently announced the immediate availability of AngioVue Retina, a proprietary imaging system that...

  • 2.6K

    Market Opportunity: Learn What Matters to Patients in Sports Sunwear

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJuly 20, 2016Your patients have preferences for sports sunwear that are worth learning...

  • 5.1K

    Building a Dry Eye Practice

    July 20, 2016: Gina M. Wesley, OD, MS, FAAO, recommends evaluating all patients for clinical signs of dry eye, as well as...

  • 3.2K

    Create a Work Environment that Promotes Superior Care & Practice Growth

    By Dave Anderson, ODJuly 27, 2016Create a positive work environment that keeps staff satisfied and productive--and capable of providing superior service to...

  • 4.0K

    The OD’s Expanding Role in Healthcare

    August 3, 2016This newly published 2016 version of  the “Navigation Guide to MEGATRENDS in Eyecare Practice”  was commissioned by Vision Source and produced...

  • 3.3K

    Bausch + Lomb Introduces Enhanced Online Rebate Program

    July 13, 2016: Bausch + Lomb announced the introduction of its updated rebate website for its portfolio of contact lenses, offering patients...

  • July 6, 2016

    New This Week Help Your Patients by Identifying their Vision Needs Tommy Lim, OD, says not to forget to focus on the...

  • 2.6K

    Prevent Blindness Launches Virtual Forum

    July 13, 2016: Prevent Blindness is launching The Focus Initiative, a virtual forum for those working in the vision and public health...

  • 2.7K

    ACUVUE Introduces New Monthly CL

    July 20, 2016: Johnson & Johnson Vision, Care Inc., announced the U.S. launch of ACUVUE VITA Brand,  a 30-day daily wear contact...

  • 2.4K

    Career Opportunity: Reap the Financial Rewards of Practice Ownership

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJuly 13, 2016As years in the position increase the compensation goes up significantly...

  • 2.6K

    New Patients: Set a Goal & Track Progress

    July 13, 2016: Laurie Sorrenson, OD, FAAO, emphasizes that new patients are the lifeblood of practice growth, and tracking them is an...

  • 2.5K

    Set Protocols to Resolve Conflicts

    Learn how to prevent and unravel staff conflict.

  • 1.4K

    Manage Eye Conditions & Create Satisfied Patients with All-Natural Eye Drops

    SPONSORED CONTENTBy Steven Cantrell, ODJuly 27, 2016Natural homeopathic eye drops can be part of your treatment plan for a variety of ocular...

  • June 29, 2016

    New This Week Guide the Blue Light Discussion Howard Purcell, OD, FAAO, Dipl., senior vice-president, customer development, Essilor of America, Inc., advises...

  • 3.9K

    Shamir Launches Spark Mi Measurement Device

    July 6, 2016: Shamir Insight is launching its newest measurement device, Spark Mi. Shamir’s new device looks and acts like an ordinary...

  • 2.8K

    Essilor Launches Competition to Facilitate Low Cost Vision Care Access

    July 6, 2016: Essilor is launching the See Change Challenge, a competition to uncover what it describes as “low-cost, easy-to-use and scalable...

  • 4.6K

    Market Opportunity: Provide Vision Aids for Low Vision Patients

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJuly 6, 2016Many of your low vision patients may not realize that there...

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