New This Week
Help Your Patients by Identifying their Vision Needs
Tommy Lim, OD, says not to forget to focus on the vision portion of the comprehensive exam, including offering solutions to computer eye fatigue syndrome, vision while driving and the need for progressive eyeglass wearers to see well both near and far. Prescribing specific lenses to patients while they are still in the exam chair, and handing them off to the optical with instructions for the optician, helps ensure patients purchase the eyewear that best suits their needs. >>READ MORE>>
Practice Management
3 Steps to Choosing the Right OD Network
By Rod Snow, OD
There are many threats to independent optometry. Optometric networks, or alliances, can help. Here are three key steps to ensure you choose the right one. >>READ MORE>
Professional Development
The OD-Owner as Practice CEO
By ROB Editors
Excerpted from the newly published 2016 version of Vision Source’s Navigation Guide to MEGATRENDS in Eyecare Practice: A 20-page report outlining marketing forces and consumer behavior affecting the profession now and in the future. Included are implications for ODs and action steps to capture opportunities. >>READ MORE>>
Innovation in Practice
Replace Procedural Habits with Innovative Habits
By Mile Brujic, OD
Practice procedures often are created for efficiency–but they can stand in the way of best serving patient needs by offering innovative visual products and solutions. In our practice, a system to categorize patients needed to be altered to capture opportunities with innovative multifocal contact lens options. >>READ MORE>>
ROB Fast Fact
Market Opportunity: Provide Vision Aids for Low Vision Patients
Many of your low vision patients may not realize that there are vision aids that can help them, results of The Vision Council’s VisionWatch 2015 Low Vision Report suggest. Some 52.7 percent of caregivers for low vision patients say the visually impaired patient is aware of products that can help them, while 25.3 percent say the patient does not know such products exist,and 22 percent of caregivers for low vision patients say they don’t know whether the patient is aware of these products.
Click HERE to read more on better serving low vision patients, from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
In Brief
Essilor Launches Competition to Facilitate Low Cost Vision Care
Essilor is launching the See Change Challenge, a competition to uncover what it described as “low-cost, easy-to-use and scalable solutions that can be used by primary vision care providers in under-served areas to accurately measure eye refractive errors.” >>READ MORE>>
Shamir Launches Spark Mi Measurement Device
Shamir Insight is launching its newest measurement device, Spark Mi. Shamir’s new device looks and acts like an ordinary tabletop mirror, but is an advanced new measuring device that allows ECPs to take all required measurements in one click, for clear and most dark lenses. >>READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I better communicate with my patients?Effective communication is essential to your ability to serve patients and grow your practice. Three contributors share how they forge strong relationships with patients, and ensure their treatment plans and recommendations are followed.
…Practice Solution
- How Patients View Us: Know Your Non-Verbal Cues
- How to Turn Disgruntled Patients Into Practice Fans
- Make All Patients Feel Welcome with Inclusive Language
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
