Practice Management
Insights to Impact
Impact of pandemic A new six -part series of articles and podcasts. Articles in this series detail the insights that 2020 and 2021 taught optometry and how those insights translate to actions that are having a positive impact on the...
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1.7KLeveraging Virtual Employees to Buy Back Your Time
Optimizing virtual employees.
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1.4KThe Personalized Vendor Partnerships Helping One Practice Thrive in Three Rural Communities
Two transformative vendor partnerships.
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1.2KGet Paid on Time: Effective Patient Collection Messages
Improving patient collections.
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1.7KTariff-Proofing Your Practice: Bolstering Profitability in Uncertain Times
Managing costs in unstable economic times.
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1.4KMy Practice Survives Without Me Every Summer. That’s the Point.
Creating a practice you can step away from.
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1.2KLayers of Support Increase Efficiency in Office
A program empowering promising employees.
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1.4KContented Cows Give Better Milk: A Tool to Help You Create Engaged Teams
Creating engaged teams that keep your patients engaged too.
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4.0KProper Coding for Foreign Body Removal: A Comprehensive Guide
Understanding the -25 modifier.
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1.4KSurviving Low Insurance Reimbursements: Strategies to Keep Profitably Thriving
Beating the negative impact of low reimbursements.
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1.2KHow We Make Back-to-School Our Most Profitable and Impactful Season
Maximizing back-to-school season.
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2.1KTransform Patient Care and Profitability: 3 Changes That Made All the Difference
Improvements that skyrocketed optical sales.
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1.3KOur $4,000-$5,000 Annual Leadership Retreat that Translates into Real ROI
Creating powerful offsite leadership retreats.
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6.9K6 Things We Did to Achieve a $550+ Per-Patient Average Revenue
Actions to take to vastly improve your per-patient revenue.
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2.2KPart 4: Impact of Ending Dependence on Managed Care
Impact of ending reliance on managed care.
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1.3KImplementing a “Dream 100” Marketing Strategy in Your Practice
Reorienting marketing to optimize patient referrals.
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2.9KThe Custom Online Marketing that Boosted One Practice’s Eyewear Capture Rate
A solution that provides custom online marketing content.
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4.2KWhat’s Your TRUE Frame & CL Capture Rate? Here’s How to Find Out.
How to calculate for improvement your key capture rates.
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2.2KThe 10x ROI of Investing in Yourself—and the Advisors Who Understand Optometry Best
How to choose and manage a financial advisor By Vittorio Mena, OD, MS June 25, 2025 In my last column, I stressed...
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1.3KSpecific Ways to Leverage Vendor Reps to Increase Profitability
Turning vendor reps into your practice's best friends.
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2.3KSteps to Take When an Insurance Company Down-Codes Your Services
What to do when your reimbursement gets downgraded.
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1.3KOur Solutions to 3 Major Independent Practice Challenges
Surpassing big independent optometry challenges.
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1.8KEmbracing the Intersection of Technology for the Health of Our Practices
Programs that equip ECPs with the tools and resources for success.
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1.5KBuilding Your Practice Backward with Help From the Most Important Number in Your Business
Growing revenue by analyzing a key business number.
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1.9KThe Strategy and Investments Helping Me Launch My Specialty Practice
What a specialty practice requires to successfully take off.
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1.8KWhat to do to Avoid Malpractice Claims
Protecting yourself from malpractice claims.
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1.8K
Designing Revenue & Expense Models for Your Cold-Start or Purchased Practice
Analyzing what it takes to build a profitable new practice.
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2.5KIPL Data Big Reveal: Achieving 20x Increase in Dry Eye Treatment Conversion Rate
Transformative insights into dry eye disease management.
