Don't let "little things" wreck your patients' in-office experience.
Tips for making your recall soar.
The best way to determine if your marketing is worth the spend.
What you need to do to get more patients to recommend you.
Three conversations to have with your patients.
By Suzanne LaKamp, OD, FAAO Jan. 31, 2018 When prescribing treatment plans to patients, we try to fully educate them. However, many...
Why it may be worth offering a marketing internship in your practice.
Learn how to manage--and help--anxious patients.
Tips for safely & effectively using telehealth.
Respond strategically to negative reviews.
Ideas to ring in the New Year with optical profits.
Key ways to move your practice into a more profitable future.
Sponsored Content By Kristi Yatsko, Office Manager Eyecare of the Valley Philadelphia, Penn., Metro Area Dec. 13, 2017 Effective recall is essential...
By Andrew Paik, OD Dec. 6, 2017 Patient loyalty is not a given. It’s earned through trusting connections with you and your...
How to maximize the advantages of a marketing firm.
Here are resources to let more patients know about your practice.
Sponsored Content By Ryan Parker, OD Nov. 8, 2017 Most of your patients are avid about text messaging, choosing that mode of...
The advantages to patients & you of selling eyecare accessories.
Learn how to attract Hispanic patients to your practice.
Sponsored Content Oct. 11, 2017 Most patients have more than one product need. Plano sunglasses and computer glasses to prevent digital eye...
Learn how to attract & retain Millennial patients.
How to get your patients to bring along their friends & family.
Get more kids in your exam chair this fall.
Let your community know what you're best at.
What Millennial patients need to love your practice.
Key elements of the patient experience to notice--and improve.
What it takes to get Baby Boomers into your exam chair.