How one practice remade its office--and bottom line.
Ideas for reaching out to your community.
There are substantial benefits to working Saturdays.
By Brian O’Donnell, OD Oct. 31, 2018 In 2014, my practice underwent a complete re-branding with a new name and location. Before...
How one OD is winning against online retail.
Marketing to prime back-to-school sales.
Top tips on serving elderly patients.
Guidance in getting patients to follow your instructions.
Practice improvements stemming from a doctor's shopping trip.
The big things to think through before choosing a practice name.
How to give back to your community & win new patients.
A technology to put more people in your exam chair.
Tips for ensuring patients have a positive experience.
Make your office experience worth returning to.
Know what patients see first, and how to make it a welcome sight.
How to create happy patients who refer friends and family.
Improve your office while sticking to your budget.
Here's how to get the greatest ROI when marketing medical eyecare.
Story of an office-space purchase and remodeling that transformed a practice.
The key conversations to have with patients to boost care & profitability.
How to keep patient flow moving--while delivering high-quality care.
Why it may be worth offering a marketing internship in your practice.
Ideas for letting your community know about your services.
These questions will take your care to the next level.
How to make patients feel at home--and ready to shop.
How to ensure your patients get the treatments they need.
Speed up patient visits, and create more time for shopping.