Dec. 16, 2015: Zeiss has released a line of lenses called DriveSafe that are designed to help drivers see better in poor...
2.0K
Market Opportunity: Improve Your Patients’ Experience with Toric CLs
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDDec. 16, 2015Many of your patients see room for improvement in their toric...
895
CareCredit Provides $25,000 Grant to Optometry Cares
Dec. 9, 2015: CareCredit’s Caring Communities Program has made a $25,000 grant to Optometry Cares – The AOA Foundation’s InfantSEE program. This...
1.8K
Prevent Blindness Gives Tips for Purchasing Safe Toys & Gifts for Children
Dec. 9, 2015: Prevent Blindness is offering tips to help make sure all gifts are safe, especially those intended for children as...
1.9K
Market Opportunity: Key in to Specific Activities to Sell More Sports Sunwear
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDDec. 9, 2015You have an opportunity to educate patients about the benefits of...
2.2K
SynergEyes Study Reveals Top Toric-Wearing Challenges
Dec. 2, 2015: SynergEyes, Inc., a provider of hybrid contact lens technology and contact lenses, has gleaned insight into the true toric-patient...
2.9K
AOAExcel & Bank of America Offer Customized Financial Lending for AOA Members
Dec. 2, 2015: AOAExcel, a member benefit of the American Optometric Association (AOA) that offers products and services to help optometrists manage...
4.0K
Market Opportunity Analysis: Use Colors to Appeal to Teen Eyewear Shoppers
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDDec. 2, 2015Colors and an adult look are the two most important factors...
4.6K
Growth Opportunity: Are You Serving Patients Impacted by Low Vision?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDNov. 25, 2015You have a chance to help patients, and build your practice...
2.0K
Medicare Fee Schedule for 2016 Contains AOA-Backed Policies
Nov. 25, 2015: Medicare’s 2016 Physician Fee Schedule (PFS) contains several AOA-backed policies that promote greater access to doctors of optometry for...
4.0K
Polaroid Sunglasses Launches UV Protection App
Nov. 25, 2015: Polaroid Sunglasses is launching an international awareness campaign about the risks of UV radiation, as well as a UV...
3.2K
Essilor Acquires PERC/Infinity Vision Alliance
Nov. 18, 2015: Essilor announced that it has acquired a majority interest in the Professional Eyecare Resource Co-Operative (PERC) and Infinity Vision...
2.0K
New: Bausch + Lomb to Launch ULTRA CLs for Presbyopia
Nov. 18, 2015: Bausch + Lomb announced that Bausch + Lomb ULTRA contact lenses for Presbyopia will become available during the second...
1.7K
Market Analysis: Where are the Growth Segments of the U.S. Vision Market?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDNov. 18, 2015The Vision Council’s latest VisionWatch report reflects a 6.3 percent gain...
2.3K
American Board of Optometry Board Certification to be Included in Physician Compare
Nov. 11, 2015: The Centers for Medicare and Medicaid Services (CMS) announced that the American Board of Optometry (ABO) Board Certification will...
1.7K
Vision Source Seeks Opportunities with Health Council of East Central Florida
Nov. 11, 2015: Vision Source announced that it has entered into a relationship with The Health Council of East Central Florida.
2.3K
Opportunity Analysis: How Often Is Diabetes Diagnosed During an Eye Exam?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDNov. 11, 2015The role you play in the care of diabetic patients is...
2.3K
OD Student Grant Opportunity: $5,000 Grand Prize from National Vision
Nov. 4, 2015: National Vision, Inc., is offering third- and fourth-year optometry students a chance to win a $5,000 grand prize through...
2.9K
RevolutionEHR Integrates with Essilor Visioffice and m’eyeFit Mirror
Nov. 4, 2015: RevolutionEHR, a provider of cloud-based practice management and electronic health record software for the optometric community, announced the integration...
1.9K
Market Opportunity Analysis: Where is Most Plano Sunwear Bought?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDNov. 4, 2015Independent optical dispensaries, including those owned by independent ODs, rank far...
2.2K
New Study: More than Half of CL Wearers Experience Decline in Lens Performance
Oct. 28, 2015: Johnson & Johnson Vision Care, Inc., presented data at Academy 2015 New Orleans, the annual meeting of the American...
2.0K
Free Marketing Effectiveness Report from EyeCarePro
Oct. 28, 2015: Optometry practices looking for a way to empirically measure the success of their web site and online marketing efforts...
2.0K
How Big is the Gender Gap in OD Practice Owner Earnings?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDOct. 28, 2015Women in optometry may still have a way to go to...
2.1K
Opternative to Offer Online Test for Presbyopia
Oct. 21, 2015: Opternative plans to expand its online refraction service to include 41-to 65-year-olds, a major segment of the vision correction...
2.4K
Optos Expands Functionality of Retinal Imaging System
Oct. 21, 2015: Optos has released the California, a new model of its signature product. The company describes the new instrument as...
2.0K
Do Americans Trust You With Their Eyecare?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDOct. 21, 2015Optometrists need to continue educating the public about their expertise and...
1.8K
EHR Incentive Program: Final Rules from Centers for Medicare & Medicaid Services
Oct. 14, 2015: The Centers for Medicare & Medicaid Services (CMS) released their final rules for the electronic health records (EHRs) incentive...
