April 27, 2016: Our Children’s Vision has been initiated by the Brien Holden Vision Institute and the Vision for Life fund, created...
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Find & Retain a Good Office Manager by Offering a Competitive Salary
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDApril 27, 2016How much do you pay your office manager? According to Jobson...
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How well do you communicate to patients that they need an annual eye exam?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDApril 20, 2016Let’s start with some resources that have attempted to state the...
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Frames Data Launches Canadian Products
April 20, 2016: Frames Data has announced an expansion to serve the Canadian marketplace.
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OD Excellence Announces New Patient Generation Program
April 20, 2016: OD Excellence (ODX) has entered into a lead generation and targeted outreach program with Sinclair Marketing Group. This agreement...
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Market Opportunity: Serve More Low Vision Patients
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDApril 20, 2016You an opportunity to educate low vision patients about your services,...
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Market Opportunity: Reach Out to the Largest Ethnic Minority in the U.S.
Reach out to a growing population of potential patients.
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Academy 2016 Anaheim Educational Program Announced
April 13, 2016: The Academy of Optometry announced the educational program for its 95th meeting Nov. 9-12, 2016, at the Anaheim Convention Center...
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Alcon Commits $2 million to Think About Your Eyes
April 13, 2016: Alcon announced its second year of support for the Think About Your Eyes public awareness campaign. Alcon has committed...
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Market Opportunity: Use POP Materials to Boost Sales of Children’s Eyewear
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDApril 13, 2016Point-of-sale materials are a great help when selling children’s eyewear, findings...
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TOMS and ZEISS Introduce The Discoverist Eyewear Collection
April 6, 2016: TOMS has partnered with ZEISS to create The Discoverist Collection, featuring sunglasses with ZEISS polarized lenses in acetate frames.
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Hoya Launches New Practice Development Program
March 23, 2016: Hoya Vision North America has launched Seiko Elite, a practice development program for eyecare professionals.
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Market Opportunity: Sell More Plano Sunwear
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDApril 6, 2016Independent opticals have stiff competition from sunglass specialty stores, among others,...
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New: A Device That Monitors Eye Activity
March 30, 2016: Optical device company Eyes 4 Lives has created a device to monitor an individual’s screen interaction in real time...
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AOA & ADA Urge Support of Dental & Optometric Care Access Act
March 30, 2016: The American Optometric Association doctors and students, along with American Dental Association (ADA) members—called on lawmakers’ support of H.R....
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Marketing Opportunity: Reach Patients Where They Are
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 30, 2016You have an opportunity to be ahead of the curve by...
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Multi-Office Practice Leaders to Meet at Conference Before VEE
March 23, 2016: Members of Opti-Port, a national alliance of multi-office eyecare providers, will meet at the semi-annual Opti-Port SPARK Conference on...
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drchrono Offers Mobile Patient Insurance Card and Credit Card Capture
March 23, 2016: drchrono, an electronic health record and practice management platform on the iPad, iPhone and web, is releasing a new...
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Market Opportunity: Promote Durability & Style in Your Optical
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 23, 2016Emphasizing the durability and style of your optical products could pay...
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New iPhone Fundus Camera and Mobile App
March 16, 2016: The Volk iNview is a new ophthalmic camera device able to capture wide-angle digital color images of the fundus...
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Nominations Open for the Dr. W. David Sullins InfantSEE Award
March 16, 2016: Optometry Cares—The AOA Foundation and the InfantSEE program are accepting nominations for the 2016 Dr. W David Sullins Jr....
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Market Opportunity: Have the Conversation About Outdoor Eyewear
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 16, 2016If you haven’t already stepped up conversation with patients about the...
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New Wearable Adaptive Refractor
March 9, 2016: Sonomed Escalon is introducing VisionFit, an electronic, tunable, all-in one, solid state, mobile and wearable system of lenses developed...
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Vision Source Teams With Two Health Centers
March 9, 2016: Vision Source is collaborating with UCHealth Eye Center to provide greater access to enhanced vision care services for 35,000...
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Market Opportunity: Be as Consumer-Friendly as Online Eyewear Retailers
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 9, 2016You have a diversity of online competitors, results of The Vision...
