April 6, 2016
TOMS has partnered with ZEISS to create The Discoverist Collection, featuring sunglasses with ZEISS polarized lenses in acetate frames. This collection of eyewear is designed to provide “a sharp vision experience for the wearer, with purchases, in turn, helping to restore sight to individuals in need by funding eye exams, prescription glasses, sight-saving surgery and medical treatment.”
The Discoverist Collection consists of eight different styles for men and women, in a variety of classic and fashion-forward silhouettes. All frames retail at $228 and are available on http://www.TOMS.com and select TOMS retail locations. The collection also features:
One hundred percent polarized lenses, which eliminate unwanted glare from reflective surfaces for safe and relaxed vision.
UVA/UVB protection
RI-PEL TECHNOLOGY, a coating created by ZEISS that acts as a repellant to water and oil, making the lenses highly resistant to fingerprints and smudges.
This inaugural partnership between the two companies came about following a TOMS sight-giving trip to Paraguay. There, the TOMS eyewear team discovered that much of the clinical equipment used by their sight-giving partners was donated by ZEISS. Recognizing their mutual interest in creating high-performance sunwear and making vision care more accessible, the two companies partnered to accomplish both.
“We are excited to work with TOMS on this new sunwear collection, but this partnership is about much more than that,” says Veneeta Eason, Marketing Director – North America for Carl Zeiss Vision. “TOMS’ life-changing charitable work allows us to extend our own efforts to restore vision to people in need. We are very proud to partner with them.”
“While our entire eyewear collection helps restore sight to those in need, the ZEISS collection is particularly special,” says Dr. Shira Shafir, Director of Social Innovation and Impact at TOMS. “This truly shows the power of two great brands working together to not only create a great product but also have an impact on the burden of preventable blindness worldwide.”
