Insights From Our Editors

  • 2.1K

    What Helps the Most in Selling Children’s Eyewear?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDPoint-of-sale materials may be more valuable than you think, findings from Jobson Optical...

  • 1.7K

    How Much Do Consumers Spend on Over-the-Counter Reading Glasses?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYou have the opportunity to sell more progressive eyeglasses, findings from The Vision...

  • 4.0K

    Geography Pays Off: Where Do Optometrists Make the Most Money?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDODs in the Northeast have nothing to complain about money-wise, findings from Jobson...

  • 1.9K

    Where is the Most Money Spent on Plano Sunwear?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDThe independent optical shop has fierce competition in the plano sunglasses market–and doesn’t...

  • 2.4K

    What About Your Office is Most Important to Patients?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYour receptionist is a key player in your office, findings from Jobson Optical...

  • 1.6K

    Will the Economy Affect Your Patients’ Decision to Get an Eye Exam?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJust over half of consumers say the state of the economy will not...

  • 2.6K

    How Much Are You Earning?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDODs who own or are partners of a practice have a strong financial...

  • 3.1K

    Do Your Patients Buy CLs from You or Go Elsewhere?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDIt's time to ramp up your sun protection message, findings from The Vision...

  • 2.5K

    How Likely Are Patients to Buy Contact Lenses Online?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDNearly a quarter of patients say they are likely to purchase their next...

  • 2.2K

    When Did Parents Last Buy Rx Eyewear for their Children?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMany parents are buying their children prescription eyewear, but there are still inroads...

  • 2.4K

    What Technology Do You Employ with Patients in the Exam Room?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDThere is a good chance your exam room has gone high-tech, results from...

  • 2.1K

    How Likely Are Consumers to Purchase Optical Goods and Services?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMany consumers are still hedging before purchasing optical goods and services, according to...

  • 2.0K

    Do You Suggest Sports Eyewear to Patients?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDHalf of  independent eyecare providers fail to suggest sports eyewear to patients, according...

  • 4.2K

    Why Don’t Your Patients Take Their Children for Annual Exams?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMany parents don’t take their child to the eye doctor because they don’t...

  • 2.4K

    How Soon Can Your Patients Schedule an Appointment with You?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMost people have a week’s wait for an appointment with their eye doctor,...

  • 2.2K

    How Many Consumers “Very Likely” to Buy Rx Eyeglasses in Next Six Months?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSales in your optical will be ever challenging this summer, according to results...

  • 2.8K

    Optician Pay: With Supervisory Status Vs. Without

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYour employees with supervisory responsibilities probably have higher salaries than those without those...

  • 2.9K

    How Many Parents Take Children to an Independent vs. Corporate ECP?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDIndependent optical practitioners (ECPs) seem to be the provider of choice for parents...

  • 2.6K

    Are You Capturing Growth in Personalized Lenses?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDThe growth of customized or personalized lenses appears to be steady, according to...

  • 2.2K

    How Many Practices Create a Frames Database?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMany practices still haven’t decided to invest in a frames database, according to...

  • 2.3K

    How Long Have Your Patients Been Wearing the Same CL Brand?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMany of your contact lens patients may need an update on their brand...

  • 2.1K

    What Eyewear Will Consumers Buy with Online Help?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDRecent eyewear buyers with ready access to the internet are most apt to...

  • 3.5K

    How Much Are You Paying Your Optician?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDIt seems many of you reward opticians with longevity in your practice, findings...

  • 3.4K

    Why Do Parents Take Their Child to the Eye Doctor?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYou should build relationships with local school nurses and pediatricians, based on findings...

  • 3.6K

    Which Comes First: Lens or Frame Selection?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMore than half of your patients prioritize frame selection first, but a large...

  • 2.1K

    What is the Average Price of Plano Sunwear Sold in the US?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDWhen’s the last time you did a price check on your optical’s plano...

  • 2.0K

    How Many Bought Just One Pair of Eyeglasses at Last Purchase?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYour second-pair sales efforts may need a reboot, according to findings from Jobson...

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