New This Week
Gather Patient Feedback with a Customer Satisfaction Survey
Sherin George, OD, and Jason George, optician, of Franklin Square Eyecare in Franklin Square, NY, encourage patients to take an eight-question customer satisfaction survey on their experience from their initial call to the office to shopping in the optical and checkout. The survey, which is on their practice web site, provides them with direct input as opposed to patients venting on Facebook, Yelp or other social media. Importantly, the patient feedback enables them to fine tune and improve their services.
>>READ MORE>>
Contact Lenses
Manage Your Contact Lens Inventory for Profitability
By Gregory D. Foley, OD, FAAO
Gathering centralized stocking and dispensing data allows you to manage your contact lens inventory to meet patient needs while minimizing costly overstocking. Apply data to formulate a plan to purchase products with proven ROI, then train your staff to sell properly and make patient re-ordering easy. >>READ MORE>>
Ophthalmic Lenses
Gain a Competitive Advantage: Multiple Ophthalmic Lens Edgers
By Oliver Lou, OD
Having multiple ophthalmic lens edgers in house gives you an “edge” over competing optical retailers. You capture major cost savings—and provide patients with a wow factor when they get their new eyewear the same day as their exam.
>>READ MORE>>
Office Environment
Patients Happy with Your Practice? Customer Satisfaction Surveys Offer Insights
By Sherin George, OD
A customer satisfaction survey candidly assesses your work as doctor, your optical’s services and products –and whether your patients are likely to return. >>READ MORE>>
ROB Fast Fact
Fit Is Most Important When Making Frame Purchase
When asked to consider and rank five different aspects of the eyeglasses they recently purchased, most recent buyers thought that the fit of the frames on their face was the most important factor when settling on the frame they purchased, according to The Vision Council’s VisionWatch 2011 Fashion vs. Function Eyewear Report. In fact, 47.1 percent of recent eyeglass buyers ranked “fit of frame” as the top factor, and only 5.4 percent ranked the fit of the frame as last on the list of factors presented. The second most important factor considered when purchasing eyeglasses was the perceived durability of the frames that were bought. Over one-sixth of all recent eyeglass buyers (17.5 percent) rated the durability of the frame as the most important factor in the decision to purchase the specific frames they bought. After the fit of the frame, the durability of the frame and the style of the frame, consumers are likely to consider the material of the frame when making an eyeglass purchase.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on meeting patient needs in your optical shop.
In Brief
New Complimentary E-Book: Claim Filing Fantasy vs. Fact
VisionWeb is offering “Claim Filing Fantasy vs. Fact,” a free e-book that outlines the 12 Common Claim Filing Fantasies and the 12 Claim Filing Facts You Can’t Ignore. The e-book then ties these lessons to the impact on your practice of filing claims incorrectly and how you can fix these errors.
>>Click HERE to Register to Download a Copy>>
ABB CONCISE’s Practice Partnership Series Webinars with COPE Credits are Available Online
ABB CONCISE has announced that the Practice Partnership Webinar series presented by Patrick Caroline, FAAO, of Pacific University and supported by Paragon Vision Sciences, has continued COPE approval. This ABB CONCISE exclusive webinar series focuses on topics that support successful treatment options and outcomes with gas permeable lens fitting. >>READ MORE>>
ROB Poll Results
Readers Say Reception Area Most in Need of Updating
Asked which part of their office is most in need of updating, 33 percent of ROB readers said their reception area most needs help. Twenty-one percent said their optical shop could use a makeover, while another 21 percent would like an updated bathroom. Twelve percent said their exam lanes could use updating and 9 percent would like an update for their pre-testing rooms. Another 3 percent would like a makeover for their contact lens room or area.
