ROB Archives

Sept. 9, 2015

New This Week

Build a Preventative Care Practice

Mary E. Boname, OD, MS, FAAO, has focused her practice on providing preventative eyecare. She outlines how she communicates a complete wellness message to patients, and reinforces that through her staff.  >>READ MORE>>

Sunwear

Plano Sunwear Sales: Take Eight Steps to Success

By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO

Improving plano sunwear sales requires a plan: set goals, motivate staff, utilize in-office displays and use social media to reach patients. >>READ MORE>>

Diagnostic Instrumentation

OCT: Add Value to Your Eye Exam in the Age of Online Refractions

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By R. Aaron Werner, OD

The higher level of care that you can provide with an OCT adds value to your comprehensive exams. That is a powerful differentiator as online refractions become a reality.
>>READ MORE>>

Ophthalmic Lenses

Webinar Highlights: “Insights to Foresights,” Part II


With Howard Purcell, OD, FAAO, Dipl., Senior Vice-President of Customer Development, Essilor of America, Inc.
 

Dr. Purcell discusses Essilor’s recent acquisition of Vision Source, and underscores its positive impact on independent optometry. Also covered: How independent ODs can thrive in the era of e-commerce. Part II in a webinar series on the future of optometry.  >>READ MORE>>


 

ROB Fast Fact

What Are Your Greatest Challenges in Selling Children’s Eyewear?

Effectively presenting to parents why children should wear sunglasses is a challenge for many ECPs, findings from Jobson Optical Research’s 2015 Selling Eyewear to Children report suggest. Some 56.2 percent of respondents say selling sunwear for children is a “major challenge.”

Other major challenges: Getting parents and children to agree on what eyewear to purchase, which 25.9 percent of respondents said was a major challenge; making the eye exam/eyewear purchasing process feel fun, which 10.8 percent said was a major challenge; and making children feel like they are participating in the decision-making process, which 7.7 percent cited as a major challenge.

Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, on making case presentations to parents.

In Brief

The Other Oct. 1 Deadline: Ready to Process EMV Chip Credit Cards?

On Oct 1, businesses–including healthcare practices–will be required to process credit cards equipped with EMV microchip technology. If credit card fraud occurs in your practice after failure to process the EMV technology in a credit card, liability will shift from the bank or credit card company to your practice. >>READ MORE>>

 

Vision Source & UnityPoint Announce New Relationship

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Vision Source has entered into a relationship with UnityPoint Health, an integrated health system which provides care to 4.5 million patients annually. <<READ MORE>>

Challenge –> Solution

Recent Articles of Note

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