New This Week
Mary E. Boname, OD, MS, FAAO, has focused her practice on providing preventative eyecare. She outlines how she communicates a complete wellness message to patients, and reinforces that through her staff. >>READ MORE>>
Improving plano sunwear sales requires a plan: set goals, motivate staff, utilize in-office displays and use social media to reach patients. >>READ MORE>>
The higher level of care that you can provide with an OCT adds value to your comprehensive exams. That is a powerful differentiator as online refractions become a reality.
Dr. Purcell discusses Essilor’s recent acquisition of Vision Source, and underscores its positive impact on independent optometry. Also covered: How independent ODs can thrive in the era of e-commerce. Part II in a webinar series on the future of optometry. >>READ MORE>>
ROB Fast Fact
Effectively presenting to parents why children should wear sunglasses is a challenge for many ECPs, findings from Jobson Optical Research’s 2015 Selling Eyewear to Children report suggest. Some 56.2 percent of respondents say selling sunwear for children is a “major challenge.”
Other major challenges: Getting parents and children to agree on what eyewear to purchase, which 25.9 percent of respondents said was a major challenge; making the eye exam/eyewear purchasing process feel fun, which 10.8 percent said was a major challenge; and making children feel like they are participating in the decision-making process, which 7.7 percent cited as a major challenge.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, on making case presentations to parents.
On Oct 1, businesses–including healthcare practices–will be required to process credit cards equipped with EMV microchip technology. If credit card fraud occurs in your practice after failure to process the EMV technology in a credit card, liability will shift from the bank or credit card company to your practice. >>READ MORE>>
Vision Source has entered into a relationship with UnityPoint Health, an integrated health system which provides care to 4.5 million patients annually. <<READ MORE>>
Challenge –> Solution
How do I improve the patient experience in my office?
You can be the greatest OD in your community, but if your patients don’t enjoy, or at least well tolerate, a visit to your office, you won’t succeed. Here is how three contributors ensure patients leave with a smile on their face.
- Highlight Work of Local Artists
- Your Front Door-First Impression Checklist
- Make a Great First Impression with a Well-Maintained Office Space
Recent Articles of Note
Getting There: Planning a Successful Optometric Career
By Robert Schultz
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO