Theories of Sales Presentations
Mike Rothschild, OD, Carrollton, Ga
A series of approaches to effective dispensary sales
Implement Complementary Sales Systems
*Coordinate your frames presentation between all points that touch the patient, including check-in, pre-testing, exam/doctor recommendations, the hand-off to the optical department, optical tour, frame selection, lens selection and check out.
OptimizeFacebook: Prime Your Practice for High Growth
By Nathan Bonilla-Warford, OD
A web site and a presence on social networking sites such as Facebook isn’t enough. Implement a focused strategy to create an effective Facebook group for your practice, and use that group to find new patients and keep existing patients loyal.
Patient Refunds = Prime Opportunities to Build Patient Loyalty
By Ally Stoeger, OD
Patient complaints offer prime opportunities to showcase your practice’s problem-solving skills, and, through the use of targeted monetary refunds of lenses and frames, a chance to improve the patient experience.
Webinar: Search Engine Optimization
By Nathan Bonilla-Warford, OD
Writing a blog presents a no- to low-costopportunity to grow your practice. Use a blog tooutline the strengths of your practice and to highlight new events and practice improvements,