Dispensary Viewpoint

Elements of a Successful Trunk Show

Evan Kestenbaum, MBA, of Optix Family Eyecare Center in Plainview, NY, believes that a successful trunk show should feature a top-selling brand with name recognition. Display that brand in abundance and enlist a frames rep to help present it. Use social media to attract existing and new customers. Specials and a gift with purchase also drive sales. When the trunk show is over, he says, measure the success of the event–to help you plan for the next one.

Click to comment

You must be logged in to post a comment Login

Leave a Reply

To Top