ROB Archives

June 20, 2012

New This Week

Staff Retreat: Analyze and Plan, But Have Fun, Too

Mike Rothschild, OD, of West Georgia Eye Care in Carrollton, Ga., outlines the elements of a successful staff retreat. Take time to go offsite to analyze your office processes, then prioritize steps to improve them in a plan of action. Combine work and fun, with team-building exercises that refocus and recharge employees. Included here: “Typical 2-Day Retreat Agenda,” a free download from LeadershipOD.
>>READ MORE >>


Finances

Accentuate the Positive: Offer Financing to Expand Purchasing Power

By Gary M. Freestone, OD, and Charla Thrash
Offering financing on optical goods and eyecare services is a practice-builder—if you present it to all patients as an extension of their purchasing power.  >>READ MORE>>


 

Practice Management

Runs in the Family: Handing Off to
the Next Generation

By Cheryl G. Murphy, OD

One of the most complex aspects of the family optometric practice is passing ownership to a son or daughter OD. This is the first in a series exploring family dynamics in multi-generational optometric practices. >>READ MORE>>


Doctor-Patient Relations

Improve Communication in a Pediatric Eye Exam

By Gina M. Wesley, OD, MS, FAAO

Parents schedule a visit to the eye doctor to see if their child needs eyewear or a new Rx. But, with good communication, you can teach them that something far more important is taking place: ensuring their child’s eye health and optimal academic performance.
>>READ MORE>>


Optometric Business Innovators

2012 Optometric Business Innovators:

Business Management
Review of Optometric Business and Vision Monday present the 2012 Optometric Business Innovators. Each month for the rest of the year, ROB will present profiles of the honorees. This month we honor those doctors recognized for achievement in business management innovation.  >>READ MORE>>


ROB Fast Fact

Where Do You Take Your Children for Eye Exams?

Independent optical practitioners (ECPs) seem to be the provider of choice for parents who have taken their child to receive an eye exam sometime within the past two years, according to The Vision Council’s VisionWatch Parent-Child Vision Care Report. In fact, 51.2 percent of all parents with children who have received an eye exam within the past 24 months took their child to an independent ECP for that exam.

Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on better marketing your practice to families.

In Brief

Local Eye Site Launches OD-Grad Connect

Local Eye Site has introduced OD-Grad Connect, a specially designed page within Local Eye Site that combines online recruiting technology with exposure within the community of optometry students and residents. This tool is designed to make it easier to achieve successful matches between OD graduates and optometric employers. It is sponsored by Alcon. >>READ MORE>>


Research Says that “Happy and Enthusiastic” Patients Refer Friends and Family

Happy and enthusiastic patients are three times more likely than satisfied patients to refer new patients to their eyecare professional, new research reveals. A total of 605 optometrists participated in an online survey,  conducted on behalf of the VISTAKON Division of Johnson & Johnson Vision Care, Inc., providing critical insight into the facets of an eyecare visit that impact patients’ happiness.  >>READ MORE>>


ROB Poll Results

Readers Cite Conversation and Interaction with Patients as Best Practice Improvement Guide

Asked what most guides them in making needed practice improvements, 42 percent of ROB readers cited conversation and interaction with patients while 32 percent said patient satisfaction surveys let them know how their practice needs to improve. Online feedback on their practice web site and online review web sites provided needed guidance for 11 percent of readers, while 16 percent relied on guidance from an optometric business consultant.

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