Here are resources to let more patients know about your practice.
Sponsored Content By Ryan Parker, OD Nov. 8, 2017 Most of your patients are avid about text messaging, choosing that mode of...
The advantages to patients & you of selling eyecare accessories.
Learn how to attract Hispanic patients to your practice.
Sponsored Content Oct. 11, 2017 Most patients have more than one product need. Plano sunglasses and computer glasses to prevent digital eye...
Learn how to attract & retain Millennial patients.
How to get your patients to bring along their friends & family.
Get more kids in your exam chair this fall.
Let your community know what you're best at.
What Millennial patients need to love your practice.
Key elements of the patient experience to notice--and improve.
What it takes to get Baby Boomers into your exam chair.
Ideas for using Instagram to spur practice growth.
How to work with patients to reach mutual goals.
Learn what works--and what doesn't--about your patient flow.
A second language can be what your practice needs to grow.
Let patients know this summer it's time to visit for an exam.
Make your practice unforgettable--and distinct from competitors.
A system for breaking difficult news to patients.
By Maria Sampalis, OD August 2, 2017 Electronic health records provide efficiency and cost-savings, and they have another benefit: You can drill...
Sponsored Content By Ken Krivacic, OD, MBA July 19, 2017 As with any human interaction, patients often don’t tell you and your...
Pick the perfect office space for your practice.
By Aaron Neufeld, OD May 24, 2017 Marketing needs to return more than it costs. Marketing return on investment (ROI) is measured by...
By Mary E. Boname, OD, MS, FAAO May 17, 2017 I’ve built my practice on the relationships I’ve forged with my patients,...
By Maria Higgins, OD April 19, 2017 Anyone in the retail arena is in a fierce battle for the consumer’s dollar. Options abound for...
People respond to stories--so tell your patients a good one.
Sponsored Content April 5, 2017 By ROB Editors Peter J. Cass, OD, the owner of Beaumont Family Eye Care in Beaumont, Texas,...