New This Week
Millennials: Presenting Optical Products & Services
Andrew Karp, group editor, VM and 20/20, and Mark Mattison-Shupnick, 20/20, 20/20 Opticians Handbook, describe how best to accommodate Millennial patients, a demographic that represents a huge practice growth opportunity. >>READ MORE>>
Staff Management
Professional Employer Organizations: Improve HR & Office Efficiency
By Steven Faith, OD
Boost office efficiency and staff management with a professional employer organization. Here are the key steps to choose and optimize a PEO. >>READ MORE>>
Medical Eyecare
AMD: Treat Well, Grow & Profit
By Brooke S. Kaplan, OD
Macular degeneration is the number one cause of vision loss for people over 60. Being prepared to serve patients with AMD is a key to practice growth.
>>READ MORE>>
Practice Management
Webinar Highlights: “Insights to Foresights”
With Howard Purcell, OD, FAAO, Dipl., SVP, Customer Development,
Essilor of America, Inc.
Three technological advances, and how you can best optimize these practice-building opportunities. >>READ MORE>>
ROB Fast Fact
How Much Are Custom Progressive Lens Sales Growing?
Custom progressive spectacle lenses are a growing sales sector in many practices, findings from Jobson Optical Research’s 2015 Premium Lens MarketPulse study suggest.
More than two-thirds (68 percent) of retailers said that customized or personalized progressive lenses made up a greater proportion of their total lens sales in 2014 than they had versus three years ago.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, on prescribing more custom progressive lenses in your practice.
In Brief
Alcon Offers Interactive E-Book for Children
Alcon is launching its 2015 back-to-school program, “Get an A+ in Eye Care,” with a free downloadable e-book, “Howard and the Amazing Eye Exam.” The e-book is available at http://www.THEeyeSOLUTION.com. >>READ MORE>>
MDOffice Launches New EHR & Practice Management Solution
MDoffice has launched ODoffice, a specialized electronic health record and practice management solution for optometrists. ODoffice EHR is designed to provide speed, efficiency and flexibility in patient care, while the company says ODoffice Practice Management (PM) is built around improving the practice’s bottom line. <<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I turn medical eyecare into a practice-builder?Medical eyecare is an essential part of most optometric practices today. Three contributors share how they’ve made this sector of their practice even more successful.
…Practice Solution
- Sell Medical Eyecare Supplies In-Office, Increase Compliance
- Scribes: Give Patients Your Full Attention & Improve Work Flow
- Send a Positive Message About Eye Health
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
