Barry Farkas, OD, FAAO, of Farkas, Kassalow, Resnick, ODs, in New York City, says that a successful practice communicates a quality of specialness. A patient must sense that something exceptional is present in the care and service they receive, and that there is uniqueness in the premium materials that their doctor works with. In addition, a staff of exceptional quality must be an extension of the doctor in helping to deliver the highest quality of care and service.
