News Briefs Archive

What We Know About Why Apple Hasn’t Entered the Healthcare Market–Yet

March 1, 2023

Apple isn’t entering the primary care arena like other “retail disruptors” such as Amazon, CVS and Optum. Instead the company is focusing on how to keep patients healthier through data, according to a Feb. 17 report from the American Hospital Association (AHA), which Naomi Diaz synthesized last week in Becker’s Hospital Review.

According to the AHA, by 2030, up to 30 percent of the $260 billion primary care market could be controlled by nontraditional organizations, but Apple is using a different approach as it uses its personal devices to help patients live healthier lives.

Dias reports that:

  • Apple is continuing to add health-related features to its Apple Watch in order to establish the wearable as a clinical tool to be used in research.
  • Apple is using its Apple Watch and iPhone to build partnerships with payers, health systems and clinical researchers.
  • These health features in their devices are intended to help patients live healthier lives.

Apple is strengthening its physician-patient relationship with the use of wearable data, according to the AHA report.

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