Why technology like AI is no replacement for a value-driven experience.
How to beat competitors & bring in new patients.
What the success of another industry can teach optometry. By Laurie Sorrenson, OD, FAAO Nov. 15, 2023 A couple weekends ago, I...
Robert Herjavec shares tips for thriving as a small business.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD March 31, 2021 Optometrists are providers of important healthcare, and many are...