All small business Articles
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1.1KInsights From Our EditorsBack-to-Back Wins in Eye Care and Finance: Lessons in Business Endurance
What the best companies can teach practice owners By Vittorio Mena, OD, MS As we head into another school year, I’ve been...
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616Insights From Our EditorsKnowing When to Ask for Help is Being a Good Leader
Assembling a team of management consultants and mentors By Laurie Sorrenson, OD, FAAO Sept. 3, 2025 As optometrists—and especially as practice owners—we’re...
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656Insights From Our EditorsThinking of Adding More Locations? Don’t Just Grab the Keys.
How to efficiently add more locations By Thanh Mai, OD August 20, 2025 Friend: “Thanh, I’m thinking about opening another office or...
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890Staff ManagementMy Practice Survives Without Me Every Summer. That’s the Point.
Creating a practice you can step away from.
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1.6KFinancesThe 10x ROI of Investing in Yourself—and the Advisors Who Understand Optometry Best
How to choose and manage a financial advisor By Vittorio Mena, OD, MS June 25, 2025 In my last column, I stressed...
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1.2KPractice ManagementKey Analytics to Look at to Forecast the Future of Independent Optometry
A numbers-based look at the future of independent optometry.
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1.1KNews Briefs Archive2024 Women in Optometry Gift Guide Now Available
Guide with gifts items made by women ODs.
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1.5KThe Optometric Minute1 Min, 33 Sec Video: Shark Tank’s Robert Herjavec Shares What Will Keep Patients Returning to OD Practices
Why technology like AI is no replacement for a value-driven experience.
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2.0KThe Optometric Minute1 Min, 20 Sec Video: Robert Herjavec on What’s Most Important to Potential New Patients
How to beat competitors & bring in new patients.
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2.1KInsights From Our EditorsWineries? Optometry? What Do They Have in Common?
What the success of another industry can teach optometry. By Laurie Sorrenson, OD, FAAO Nov. 15, 2023 A couple weekends ago, I...
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3.8KPractice ManagementTalking Small Business Success with Shark Tank’s Robert Herjavec
Robert Herjavec shares tips for thriving as a small business.
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3.2KInsights From Our Editors5 Big Challenges Small Business Owners–Including ODs–Face
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD March 31, 2021 Optometrists are providers of important healthcare, and many are...
