All new equipment Articles
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564Diagnostic Instrumentation3 Practice Investments = $107,500 Annually
Practice investments that prove to be transformative.
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769Insights From Our EditorsPractice Investments that Proved Big-Time ROI Winners
Winning Investments By ROB Editors April 30, 2025 Choosing the right investments for your practice is crucial to providing great patient care...
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947Diagnostic InstrumentationHow We Increased Our Eye Health Testing Protocol Efficiency 30%
Patient care, efficiency and profitability booster.
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842Diagnostic Instrumentation3 Optometry Practice Investments = $552K Annually
Practice investments to elevate patient care & profitability.
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1.2KNews Briefs ArchiveOCT Color Fundus Camera System with OCTA Receives FDA Clearance
New OCTA technology for your practice.
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1.9KNews Briefs ArchiveNew Virtual Reality & AI-Based Eye Testing Platform Registers with FDA
Next-generation technology for the eye exams you deliver.
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2.1KNews Briefs ArchiveNew Dual Frequency RF Device on Market to Treat Dry Eye
New technology offering a promising dry eye treatment option.
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3.0KDiagnostic InstrumentationROB Tech Review: Handheld Fundus Camera
Details on a new handheld fundus camera.
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4.5KDiagnostic InstrumentationThe Technology Powering Our Thoroughly Modern 30-Minute Prescription Eyewear Experience
Technology that could change your patients' care & experience.
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918UncategorizedThe All-in-One Technology Offering Complete Data Set on Patients
Sponsored Content Your patients need thorough care that screens for the many eye diseases and conditions that could negatively impact their lives....
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3.1KPractice ManagementPractice Technologies Delivering 10% Gross Income & Increasing Recall 10%
Technologies that made a huge difference to one practice's patients & profitability.
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1.8KDiagnostic InstrumentationHow We Are Evaluating Vision & Cognitive Function–and Creating a Practice-Builder in the Process
Evaluating cognitive function through a vision test.
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4.1KDiagnostic InstrumentationThe Dry Eye Treatment Technology that Generated $55K Additional Revenue
Dry eye technology that can change care & profitability.
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3.3KDiagnostic InstrumentationThe Technology Suite that Took Our Patient Care & Profitability to a New Level
Technology that is changing one practice's trajectory.
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3.1KDiagnostic InstrumentationThe Technology Powering My New Dry Eye Center
Technology that significantly bolsters a dry eye practice.
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2.9KTech ReviewROB Tech Review: Handheld Wavefront Aberrometer
April 27, 2022 This is the first article of a newly launched channel in Review of Optometric Business, Tech Review. Each quarter,...
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3.4KDiagnostic InstrumentationHow I Created a Comprehensive Ocular Wellness Exam & Reduced Remakes to Less than 1%
Technology that can transform your care & profitability.
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4.4KNews Briefs ArchiveNext-Generation Advanced Refraction Technology Released
New digital phoropter combined with wavefront-based auto-refractometry and keratometry (AR/K).
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3.4KNews Briefs ArchiveAI Technology that Speaks Multiple Languages Added to Advanced Instrumentation to Diagnose AMD
Artificial intelligence update to AMD diagnostic technology.
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4.6KPractice Management3 Transformative Technologies We Plan to Add to Our Practice
Cutting-edge technologies to better serve patients & build revenues.
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5.0KInsights From Our EditorsHow to Calculate the ROI of Anything
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 9, 2020 Practice owners frequently have investments, such as new instrumentation...
