Practice Metrics

Readers Cite E-Blasts as Their Most Successful Marketing Strategy

Asked about their most successful marketing strategy, 65 percent of ROB readers cite e-mail marketing blasts, while 18 percent cite advertising in print media as their most successful marketing tactic. Twelve percent say their practice Facebook page and other social networking is their most successful marketing medium, while 6 percent say trunk shows and other special events are most successful for their practice.

To Top
Subscribe Today for Free...
And join more than 35,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.