Insights into this year’s practice growth opportunities.
Feb. 7, 2024
A recent WO/ROB poll asked: what’s driving your 2024 growth? According to respondents, 2024 is sure to be a year full of opportunity and growth for ODs.
More than two-thirds, 68 percent, said they feel confident they have the resources or team to help achieve their growth goals. The most commonly cited opportunities for growth in the coming year were: adding/building on dry eye services and/or aesthetics; adding/building on myopia management; and adding more medical services.
- Cross-training staff – 63 percent
- Higher-end product sales – 60 percent
- Social media/website marketing – 58 percent
- Adding OD and staff hours
- Remodeling or selling their practice
- Purchasing/partnering/opening a new practice
Several respondents expressed their frustration with managed vision plans. Another said they are dealing with a change that is out of their hands. “We are faced with a highway expansion in front of us and may have to move. So one way or another we will be dealing with some type of construction or moving.”
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An equal amount of respondents (45 percent each) were either male or female ODs. Another 10 percent were non-OD females. Of all respondents to this poll, 87 percent work for themselves as an owner or partner.
Check out past WO polls and responses HERE.