March 6, 2019
IDOC and eyeBrain Medical announced a multi-year partnership to bring neurolens prescription lenses to all IDOC members across the U.S.
neurolenses are prescription lenses that add a contoured prism to bring the eyes into alignment. Contoured prisms have been shown in studiesi,ii to relieve the headaches, neck/shoulder pain and eyestrain that many people experience when using digital devices, reading or doing detail work.
IDOC says the partnership with eyeBrain aligns with its long-term strategy of “bringing meaningful and differentiated offerings to its independent optometrist members, helping them create unique areas of expertise in their communities.”
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“This new partnership with an exciting and proven technology provider is exactly what our members are asking for,” says Dave Brown, president and CEO of IDOC. “We’ve seen firsthand the success that neurolenses can bring to a practice, and how satisfying it can be to solve a major unmet need for patients.”
Eye alignment at all distances is essential for comfortable vision, according to neurolenses. When the eyes are out of sync, or misaligned, it puts higher demand on the visual system. This additional demand can put stress on the trigeminal nerve – the largest and most complex nerve connected to the brain – and lead to trigeminal dysphoria. It is the trigeminal nerve that sends sensation to the head, eyes, neck and shoulders.
Eye misalignment can lead to headaches, neck/shoulder pain and eyestrain while using digital devices, reading or doing detail work. Addressing these symptoms requires more than standard “computer lenses,” which do not correct eye misalignment.
“We are going to fundamentally change the way the world thinks about glasses, because neurolenses deliver more than clarity of vision – they deliver relief,” says Davis Corley, president and CEO of neurolens. “We are thrilled to partner with IDOC as we know they will bring their extensive resources to empower the success of the neurolens offering within their innovative membership.”
i. Teitelbaum, Pang, Krall, Optometry and Vision Science, Vol. 86, No. 2 February 2009.
ii. neurolens Inc., data on file.