ODs Most Need Help With Improving their Practice’s Marketing Strategy
Asked what they would ask for help with if they were given one free day with an optometric or business consultant 43 percent of ROB readers said they would like help improving their practice’s marketing strategy. Twenty-nine percent say they need help organizing practice finances, including creating a practice budget. Fourteen percent said they would like help reviewing and improving insurance and billing procedures, and another 14 percent would like help with staff training.
