August 10, 2022
A new continuing education and practice enhancement meeting has been launched. Known as the GRT Summit, the meeting will be held Nov. 2-6, 2022, at the Cliffrose Lodge on the banks of the Virgin River and at the entrance of Zion National Park in Springdale, Utah.
The GRT Summit organizers say GRT is not your typical “transactional” education meeting; “where you pay your registration, attend your meetings, get your certificates stamped and return home, where little-to-no implementation occurs post-meeting. The GRT Summit is intentionally different, as attendees of the GRT Summit will be engaged through pre-meeting webinars, collaborative sessions while attending the meeting and enrollment into mastermind study groups, which will meet post-meeting to encourage accountability and implementation success.”
The design and intentional foundation of GRT is based on the three pillars of independent optometry: Grow, Retain and Transition (GRT). The GRT Summit meeting has been built to create enthusiasm for independent optometry and to demonstrate ways to elevate the practice to new levels, resulting in both personal and professional growth.
While onsite at the GRT Summit, attendees will attend both traditional medical education sessions and practice enhancement sessions. The medical education will be based on new technologies and procedures in addition to emerging eyecare topics, which will be presented to attendees as strategies to grow and transition your office to a modern medical practice. The practice enhancement sessions will be a deep dive into the processes and protocols that will demonstrate the GRT goals of growing and retaining, while making transitions to an additional location, adding an associate or developing an associate to a partner.
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Finally, the GRT Summit is going to bring fun back to optometry, its organizers say. While at the meeting, GRT attendees will have the opportunity to attend group dinners, participate in sunrise and sunset hikes and experience a starry night while enjoying s’mores around the fire pit. For the more adventurous attendees, there will be a challenging summit hike of Angels Landing or canyoneering in the Zion Narrows. There also will be options for ATV or horseback riding. For those more interested in total relaxation, there will be an organized brewery tasting or spa treatments accompanied by views of Zion Canyon.
The GRT Summit by design is an exclusive, limited attendance OD event. For more information and registration about the GRT Summit and the GRT Movement, visit www.grtsummit.com, where you can click to follow GRT via Facebook, Instagram and YouTube.
The GRT Summit is the culmination of ideas and design by Paul Mormon, OD, and Chris Wroten, OD. The GRT founders graduated a year apart from the Southern College of Optometry and became friends while in school through intramural sports and “a shared commitment to independent, private practice optometry, future leadership in organized optometry and advancement of the scope of practice, keeping optometry at the forefront of eyecare.”