Fifty-four percent of independent optical retailers agreed with the statement, “I promote the use of customized progressive lenses to all my presbyopic patients, including those who currently wear bifocals or trifocals,” according to Jobson Optical Research’s 2010 Premium Lenses MarketPulse Survey. Some 20 percent disagreed with the statement and 26 percent neither agreed or disagreed.
The future of our profession is in customized lenses. Very soon it is going to be very difficult to compete in the marketplace with standard lenses–lenses you can get anywhere such as the internet. How can you create a unique niche in the optical marketplace? Customized lenses should be the obvious answer. If you haven’t begun to move in this direction, today is the day.
