Neil Draisin, OD, FCOVD, founder of Draisin Vision Group and past-president of SECO, tells how to meet the challenge of “Monday morning implementation” after gaining a wealth of ideas at a professional meeting. To make positive change in the practice happen, he advises, hold mandatory, weekly staff meetings; promote staff motivation by sharing information on the financial performance of the practice; and focus on a limited number of marketing efforts that most effectively grow the practice over time.
