Finances

Insights to Impact

A new six -part series of articles and podcasts. Articles in this series detail the insights that 2020 and 2021 taught optometry and how those insights translate to actions that are having a positive impact on the profession. Read More...

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    Measure Your Capture Rate to Compute Your Profit Potential

    By Eric M. White, ODUse your practice management system and electronic records to accurately measure eyeglasses capture rate. Then make changes to...

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    The Power of Peer-to-Peer Learning

    By Amir Khoshnevis, ODProfessional journals, seminars and optometry conferences can help you to develop your career, but the best practice growth ideas...

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    Track Your Staffing Costs: A Key to Practice Profitability

    By Ken Krivacic, OD, MBATracking and managing your staff costs is a key to practice profitability. Good planning lets you have the...

  • Smart Real Estate Shopping: Read the Fine Print and Negotiate

    By Pamela Miller, OD, JDBefore renting or buying office space, reading the fine print of a lease or purchase agreement can make...
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    Optometry’s First Virtual Conference: Did You Attend?

    By Cheryl G. Murphy, ODVirtual conferences are here. Learn how to effectively navigate these online events so you and your staff benefit—without...

  • Beyond the Numbers: The True Meaning of Optometric Success

    By Brian Chou, OD, FAAOBoosting revenues is an accomplishment. Still bigger: the fulfillment from serving your patients and community well.
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    Enroll (Virtually) in Business School with Free Online Courses

    By Brian DunleavyFree online courses called MOOCs can (virtually) put optometrists into high-powered business classes at leading universities. 

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    Track Your COG: Manage Well for Profitability

    By Ken Krivacic, OD, MBATracking and managing your cost of goods is a key to practice profitability. Good planning lets you supply...

  • Reliable Patient Records: Patient Care, Practice Protection

    By Pamela Miller, OD, JDComprehensive record keeping of all patient interactions ensures topnotch care for your patients—and it protects your practice legally....
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    Big Plans for 2013? Turn Them Into Reality!

    By Laurie L. Sorrenson, OD, FAAOWe often make long-range plans at the start of the year—but good intentions turn short-term if they...

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    ODs Offer Hurricane Sandy Relief: Ready to Pitch In?

    By Cheryl G. Murphy, ODMany residents in the Northeast still suffer from the damage and destruction brought by Hurricane Sandy. Some ODs...

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    Institute a Pricing Strategy to Maximize Profitability

    By D. Penn Moody, ODThe right pricing strategy means the difference between profitability and consistently missing the mark on revenues.

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    End-of-Year: Assess Finances and Plan for a Profitable New Year

    By Rajeev K. Raghu, OD, FAAOIt’s holiday shopping time—but more important to your practice, it's time to tally your finances for the...

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    Celebrating Women in Science and Optometry: Ada Lovelace Day

    By Cheryl G. Murphy, ODThe surge of women graduating from optometry school and entering the scientific world today might have its roots...

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    Increase Revenue-Per-Exam to $600+

    By Eric M. White, ODIncreasing revenue-per-exam begins in the exam chair. Educate patients about needed products and services—and per-set them to spend...

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    Optometric Guilt: Move Past It to Profitability

    By Arthur B. Epstein, OD, FAAOThe typical patient-centric generosity of ODs is admirable, but don't let it limit your ability to profitably...

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    Back to School: Time to Stock Up on Continuing Education Credits

    By Cheryl G. Murphy, ODSeptember is back-to-school time for our children patients, and time to assess whether we are keeping up with...

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    Peer Advisory Groups: You Can Learn from Non-ODs, Too

    By D. Penn Moody, ODGood ideas come from anywhere--not just from within our profession. Joining a peer advisory group with business owners...

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    Do “Air-Brushed” Practices Obscure the Fundamentals of Our Profession?

    By Brian Chou, OD, FAAOLuxury accommodations and fancy imaging technology don’t substitute for getting the fundamentals of our profession right—clinical competence, a...

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    Plan How You Shop for New Office Space

    By April Jasper, OD, FAAOWhen shopping for new office space, list what you seek to achieve and then embark on a goal-oriented...

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    Open Cold or Buy? Weigh the Pros and Cons

    By Cheryl G. Murphy, ODPurchase an existing practice or open one cold? For one doctor, a combination was the right answer.

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    Insurance Credentialing: Path to Practice Growth

    By Aaron Lech, OD, FAAOEnhance your insurance credentials to expand options for patients.

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    Six Strategies to Take Your Practice to the Next Level

    By Robert SchultzBuilding your practice takes more than increasing patient volume and practice revenues. You need to make a financial plan and...

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    Time Management Booster: Keeping an Optometric Practice in the Family

    By Cheryl G. Murphy, ODThis second installment in a series on multi-generational practices explores the gains in time and schedule flexibility from...

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    Advice to a Third-Year OD Student: What Do You Wish You Had Known?

    By Jake RockmanOptometry school can teach only so much. Some essential business lessons must be learned on-the-job or from seasoned practitioners. What...

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    Patient Financing: Your Second-Pair Sales Tool

    By Gina Wesley, OD, MS, FAAOPresenting patient financing options can be a powerful driver of second-pair sales—without resorting to discounting.

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    Roadmap to Profitability: Free Online Resources

    By Nathan Bonilla-Warford, ODThere are many excellent—and free--online resources to help ODs find the path to profitability. Here’s a sampler.

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