The last two years changed how we approach the patient experience and office safety protocols. To help eyecare providers create a strong recovery and a more resilient practice, below we present the CareCredit-sponsored six-part series, Insights to Impac Mark Wright, OD, FCOVD, professional editor of Review of Optometric Business, offers insights of the articles and podcasts.


Introduction to Insights to Impact – Video Dr. Wright with details on the upcoming features of the Insights to Action series.  Read 6 Guides to Bouncing Back Stronger from the Pandemic Here.



Part I: How I Am Powering Medical Eyecare Service Growth & Pandemic Survival

One area of practice that has grown consistently over the last decade within optometry practices is medical care. Matthew Ward, OD, will show us how we can do this even better. He discusses how to create a practice that can withstand marketplace challenges, how to grow the opportunity for enhanced care, how to help patients pay for the care they need, how to establish practice differentiators and how to market effectively to patients. Read Now.

Part II: Creating a Winning Patient Experience for a Pandemic–and Well Beyond

The Coronavirus pandemic taught practice owners how important it is to make patients feel safe and secure, all the while delivering a memorably pleasant experience. Justin Manning, OD, MPH, FAAO, shows us how to create a patient experience that can withstand even a pandemic, and the important role a tool like patient financing plays in enhancing each patient’s time in your office. Read Now.

Part III: The Resource Helping Us Boost Revenues $100 Per Patient & Speeding Our Pandemic Recovery
The Coronavirus pandemic caused emotional and financial distress for patients. Those challenges, by extension, were felt in our practices. Fortunately, says Dave Anderson, OD, his practice has been able to offer patients the ability to use the CareCredit credit card. This has made it easier for patients to pay for the care they need while helping the practice to recover financially. Dr. Anderson shows how making CareCredit a part of his practice aids patients while boosting per-patient revenue. Read Now.
Part IV: 5 Ways We Are Boosting Eyewear Capture Rate to Ensure a Strong Post-Pandemic Practice
The Coronavirus pandemic tested our ability to provide continuity of care, including ensuring patients had all the products they had been prescribed. The CareCredit credit card has given Patty Casebolt’s OD-MD practice another resource to make it more likely patients leave from the office with the eyewear that will improve their vision and quality of life. Here is how Casebolt and her colleagues in the practice are using patient financing, along with other approaches, to improve eyewear capture rate, so they remain profitable while knowing patients are getting only the best. Read Now.
Part V: Specialized Care + Patient Financing = Thriving Despite a Pandemic
Surviving a pandemic while remaining financially strong takes many things. Offering services patients can’t find at most other nearby practices, such as vision therapy, helps, and so does offering patient financing. Miki Lyn Zilnicki, OD, FCOVD, and Jessica Licausi, OD, FAAO, FCOVD share how their vision therapy-focused practice provides care that serves as a practice differentiator while making their services more accessible to our patients by offering patient financing with CareCredit. Read Now.
Part VI: One of My Practice’s Secrets to Maintaining Strong Cash Flow During the Pandemic
With many practices services outside insurance coverage, patients in the best of times may be hesitant. A public crisis causing added financial pressure on many families, resulted in that hesitancy increasing. Roxanne Achong-Coan, OD, FAAO, FIAOMC, FSLS, shares how the CareCredit credit card helped many of her patients continue to receive their full treatment plan.  Read Now.


Insights to Impact is pleased to bring you extended content via a series of podcasts !  Click below to listen to the podcasts as Dr. Mark Wright explores more on these topics with the authors!



Dr. Mark Wright and Dr. Roxanne Achong-Coan

Dr. Mark Wright and Drs. Miki Lyn Zilnicki and Jessica Licausi

Dr. Mark Wright and Patty Casebolt

Dr. Mark Wright and Dr. Dave Anderson

Dr. Mark Wright and Dr. Justin Manning

Dr. Mark Wright and Dr. Matthew Ward

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This content is subject to change without notice and offered for informational use only. You are urged to consult with your individual business, financial, legal, tax and/or other advisors and/or medical providers with respect to any information presented. Synchrony and any of its affiliates, including CareCredit, (collectively, “Synchrony”) makes no representations or warranties regarding this content and accept no liability for any loss or harm arising from the use of the information provided. All statements and opinions in this article are the sole opinions of the authors. Your receipt of this material constitutes your acceptance of these terms and conditions.



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