Learn how to attract Hispanic patients to your practice.
How to get your patients to bring along their friends & family.
Get more kids in your exam chair this fall.
Let your community know what you're best at.
What it takes to get Baby Boomers into your exam chair.
Ideas for using Instagram to spur practice growth.
Let patients know this summer it's time to visit for an exam.
Make your practice unforgettable--and distinct from competitors.
By Maria Sampalis, OD August 2, 2017 Electronic health records provide efficiency and cost-savings, and they have another benefit: You can drill...
Sponsored Content By Ken Krivacic, OD, MBA July 19, 2017 As with any human interaction, patients often don’t tell you and your...
By Aaron Neufeld, OD May 24, 2017 Marketing needs to return more than it costs. Marketing return on investment (ROI) is measured by...
By Maria Higgins, OD April 19, 2017 Anyone in the retail arena is in a fierce battle for the consumer’s dollar. Options abound for...
Sponsored Content April 5, 2017 By ROB Editors Peter J. Cass, OD, the owner of Beaumont Family Eye Care in Beaumont, Texas,...
Best of ROB: 2016 Dec. 21, 2016 Powerful marketing can take your practice from afterthought to the top of patient minds, and...
By Jennifer Jabaley, ODNov. 2, 2016The holidays are fast approaching. If you plan now, you can stay level-headed, and even generate additional...
Let patients know why they should visit you--in person.
Add technology and a system for effective recall.
Sept. 7, 2016This newly published 2016 version of the “Navigation Guide to MEGATRENDS in Eyecare Practice” was commissioned by Vision Source and produced...
Reach out to your community with speaking engagements.
Here's how to set yourself apart from competitors, large and small.
How to market to parents and kids the whole year round.
Reach out to an increasingly important segment of our population.
Find out what your patients think of you--and how to improve.
Ideas for practice events that draw new patients in.
How one practice encourages patients to refer friends and family.
By Peter J. Cass, ODMarch 16, 2016Recall software can reduce cancellations and no-shows, which is critical to maintaining a consistent revenue flow.
Market on all fronts to reach old and new patients.