Know Your Patient’s FORDs to Learn What Motivates Patient Purchases
Apply the FORD method and ask about Family, Occupation, Recreation and Dreams. The answers to your questions reveal the emotional reasons behind...
2.5K
Demonstrate Professionalism as a Doctor
Project a professional image to patients by using professional terms, not lay terms, to describe your treatment plan. Professional methodologies will bring...
2.7K
Develop People Skills to Serve Growing Number of Seniors
The senior population is growing fast, and this presents growth potential for your practice. Doing well in serving the senior segment requires...
2.3K
Referral Conversation Starters
Encouraging patients to promote your practice can put new patients to your exam chair. Good ol’ word-of-mouth is sometimes the best marketing...
2.4K
Tell Patients Compelling Stories to Illustrate Your Recommendations
Doesn’t matter how many innovative vision solutions you are able to provide for your patients if your patients don’t know you have...
8.2K
Learn a Second Language to Expand Your Patient Base
Learning a second language can help you better communicate with patients during examinations, leading to better served patients who are more likely...
2.9K
Treat Patient Companions as Guests in Your Office
Treating family and friends who escort patients to your office as guests enables you to reaffirm patient loyalty and acquire new patients.
4.0K
Be the Information Authority to Patients
By Cheryl G. Murphy, OD If patients present to you information they have found online, perhaps you are not taking the lead in...
2.9K
Smart Answers to Your Patients’ Questions about Online Optical Sales
By Ally Stoeger, ODIt is to your practice's benefit to establish a protocol for answering patient questions about why to buy from...
2.9K
The Patient Experience Of Mice and Missions
By Carole Burns, OD A recent MBA symposium was devoted to delivering world class service quality. Our keynote speaker was from the...
2.6K
Building a Multicultural Practice
By Manuel Solis, Transitions Optical In many communities across America, growth in an optometric patient base is likely to come from the...
3.1K
Speak the Language of Patient Compliance
By Amir Khoshnevis, OD Your words and phrases impact patient compliance. Learn how to communicate eye health recommendations powerfully to convince patients to...
2.4K
Patient Refunds = Prime Opportunities to Build Patient Loyalty
By Ally Stoeger, ODPatient complaints offer prime opportunities to showcase your practice’s problem-solving skills, and, through the use of targeted monetary refunds...
2.5K
Measure Patient Satisfaction, Learn How to Grow Patient Loyalty
By Ally Stoeger, ODGauging patient satisfaction by the right means will provide you with a roadmap to grow long-term patient loyalty.Use Low-Cost...