By Pamela Miller, OD, FAAO, JDHere are eight critical checkpoints to assess if your staff-patient interactions bring you in full compliance with...
By Amir Khoshnevis, ODCultivate long-term patients by treating patients with respect and showing them that you and your staff care and appreciate...
Welcome teenagers: emerging consumers! Create promotions that speak to both teen patients and their parents, and accommodate the special scheduling needs of...
One OD gave Buddy Holly his signature look—and transformed rock’n’roll style. Do more than give exams and fit eyeglasses; your superior care...
Pro-active steps can protect you from malpractice lawsuits as you provide more medical eyecare services.
Apply the FORD method and ask about Family, Occupation, Recreation and Dreams. The answers to your questions reveal the emotional reasons behind...
Project a professional image to patients by using professional terms, not lay terms, to describe your treatment plan. Professional methodologies will bring...
The senior population is growing fast, and this presents growth potential for your practice. Doing well in serving the senior segment requires...
Encouraging patients to promote your practice can put new patients to your exam chair. Good ol’ word-of-mouth is sometimes the best marketing...
Doesn’t matter how many innovative vision solutions you are able to provide for your patients if your patients don’t know you have...
Learning a second language can help you better communicate with patients during examinations, leading to better served patients who are more likely...
Treating family and friends who escort patients to your office as guests enables you to reaffirm patient loyalty and acquire new patients.
By Cheryl G. Murphy, OD If patients present to you information they have found online, perhaps you are not taking the lead in...
By Ally Stoeger, ODIt is to your practice's benefit to establish a protocol for answering patient questions about why to buy from...
By Carole Burns, OD A recent MBA symposium was devoted to delivering world class service quality. Our keynote speaker was from the...
By Manuel Solis, Transitions Optical In many communities across America, growth in an optometric patient base is likely to come from the...
By Amir Khoshnevis, OD Your words and phrases impact patient compliance. Learn how to communicate eye health recommendations powerfully to convince patients to...
By Ally Stoeger, ODPatient complaints offer prime opportunities to showcase your practice’s problem-solving skills, and, through the use of targeted monetary refunds...
By Ally Stoeger, ODGauging patient satisfaction by the right means will provide you with a roadmap to grow long-term patient loyalty.Use Low-Cost...
By Pamela Miller, OD, JD The power of persuasion can motivate your patients to follow your recommendations, but documenting their actions...
By Sharon CarterYou have an opportunity to be a hero every time an angry patient walks through your door. Turning that patient's...