New This Week
Changes & Challenges with Health Care Reform
Wiley Curtis, OD, explains how his two-OD practice continually changes—while staying focused on helping the patient—to thrive in this era of health care reform. Part 3 in the Vision Source video series on health care reform. >>READ MORE>>
Finances
Project Profit Gains–Then Add Office Space
Expanding your existing space can grow revenues dramatically. Before taking a big step, project increased profitability based on six criteria. >>READ MORE>>
Contact Lenses
Multifocal CLs: Keys to Success & Profitability
By Suzanne LaKamp, OD, FAAO
Serve a growing need and build profits with multifocal contact lenses. To succeed, increase your knowledge and be fully equipped and stocked.
>>READ MORE>>
Sponsored Content
Eyefinity EHR: Your Partner in the Transition to ICD-10
By Candice Davis, Vice-President, Professional Services, Eyefinity
ICD-10 represents a significant shift in the coding and billing process at optometric practices. An EHR system like Eyefinity EHR can make this transition smoother, and even help boost efficiency. >>READ MORE>>
ROB Fast Fact
Advise Patients About Digital Devices: The Basics
Patients may not realize the damage and strain to their eyes, which the use of digital devices may pose, findings from The Vision Council’s 2015 Digital Eye Strain Report suggest.
Nearly one-third of adults (30 percent) spend more than half their waking hours (9+) using a digital device, according to the report. However, 72.5 percent of adults are unaware of the potential dangers of blue light to their eyes.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, on educating patients about the risk to their eyes posed by blue light from digital devices.
In Brief
Essilor Introduces Eyezen Glasses for Millennials
Essilor has introduced Eyezen glasses, designed to serve as a digital eye fatigue solution for the Millennial generation – people between the ages of 18 and 34. >>READ MORE>>
ZEISS Creates 24/7 Dispensing Training Platform
ZEISS Vision Care has created the ZEISS Academy Vision Care, a new online campus designed to help ECPs develop skills that they can apply immediately in their practices. <<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I improve the patient experience in my office?You can be the greatest OD in your community, but if your patients don’t enjoy, or at least well tolerate, a visit to your office, you won’t succeed. Here is how three contributors ensure patients leave with a smile on their face.
…Practice Solution
- Highlight Work of Local Artists
- Your Front Door-First Impression Checklist
- Make a Great First Impression with a Well-Maintained Office Space
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO