New This Week
The Importance of a Mission Statement
Ed Liu, OD, of Foothill Optometric Group in Pleasanton, Calif., believes that a mission statement is an essential tool for a successful practice to continue to grow. A good mission statement that highlights key practice attributes can form the basis of a marketing campaign. Also, frequent internal references to the practice mission statement can keep the entire staff on the same path and help in critical decision making. One tip: At a staff meeting, reward the first employee who can recite the practice mission statement.
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Software Solutions/EHR
Ease Your Transition to EHR with Comprehensive Training
By Robert L. Bass, OD, FAAO In moving to EHR, good training and a well-paced adaptation period can ease the transition. Free training is available from your vendor–and supplemental training may be worth the added expense.
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Sunwear
Take Rx Sunwear Sales to the Next Level
By Yoongie Min, OD, Consumers know the dangers of sun exposure and the importance of good sunwear. But how about prescription sunwear? A doctor’s recommendation can spur sales.
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Frames
Stimulate Eyewear Shopping with an OD Recommendation and an Inviting Optical
By Eric White, OD, Optical sales begin while the patient is in the exam chair–with doctor-driven dispensing. An attractive optical with a great selection completes the picture.
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SPONSORED BY VISION SOURCE
Challenges and Opportunities in the Future of Independent Optometry:
Major Threats Faced By Independent ODs
Vision Source is the leading alliance of independent ODs, with 2,700+ member practices and 5,500+ member doctors in the US and Canada. The organization is actively engaged in advancing the competitive position of independent ODs. Earlier this year, Vision Source commissioned the editors of Review of Optometric Business to develop an objective analysis of the current state of independent optometry and to identify strategic priorities for bolstering competitiveness. This article distils one section of the full report, identifying the major threats facing independent ODs. >>READ MORE and COMPLIMENTARY DOWNLOAD of FULL REPORT>>
ROB Fast Fact
How Did Your Patients Begin Wearing Contact Lenses?
Are you offering the option of contact lenses to as many patients as possible? It looks like most patients still begin wearing contact lenses after bringing the subject up themselves with their eye doctor, according to Jobson Optical Research’s 2012 Contact Lens Insight Survey. Some 75.8 percent of survey respondents say they asked their doctor for contact lenses, while just 18.6 percent say their eye doctor was the one who recommended that they try contact lenses.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on putting more patients in contact lenses.
In Brief
American Optometric Association Updates Web Site
The American Optometric Association (AOA) has launched a new web site to better serve its members and the profession. The new site features responsive design, an enhanced Doctor Locator, and a single sign-on for many AOA features. The new site keeps the same URL, www.aoa.org.” >>READ MORE>>
Luzerne Optical Releases Digital Fitting System for iPad
Luzerne Optical Laboratories, Ltd., the largest single-location, family-owned and operated independent wholesale optical laboratory in the US, is releasing an iPad-based fitting and dispensing system, iFDS (iFit Dispensing System). >>READ MORE>>
Challenge –> Solution