By Oliver Lou, OD, Having multiple ophthalmic lens edgers in house gives you an "edge" over competing optical retailers. You capture major...
By Rajeev Raghu, OD, FAAOOffering personalized lenses is a premium option that can set you apart from competing practices and online optical...
By Jeffrey Rohlf, LDOCreate a lens education center where you can walk patients through the personalized lens measurement process and demonstrate the...
By Russ TolarReinforcing the message from doctor to optical staff--and involving the patient--improves the chances that the patient will end up with...
By Nathan Bonilla-Warford, ODProviding ophthalmic lenses to patients challenged by computer vision syndrome will enhance the vision of patients while expanding the...
By Katie WolfordBy prioritizing the health and comfort of children's eyes, your practice can work with parents to help them provide children...
By Mark HintonReinforcing the message from doctor to optical staff--and involving the patient--improves the chances that the patient will end up with...
By Mark Wright, OD, FCOVDWhen optometrists treat an eye infection, they prescribe a pharmaceutical agent by brand name: “We are going to...
By ROB EditorsOffering your patients ready-made lens packages simplifies the often confusing lens presentation process. In the past, lens presentation involved presenting add-ons,...
By ROB EditorsOffering your patients ready-made lens packages simplifies the often confusing lens presentation process. In the past, lens presentation involved presenting add-ons,...
By Mark HintonUse your authority as doctor to prescribe multi-treatment lenses to patients while they are in your exam chair. Your recommendation...
By Anne-Marie Lahr, ODRemakes can sink you. But you can reduce your remake rate by learning to better listen to your patients --and...