The Optometric Minute

Be an Effective Change Maker in the Practice

June 24, 2015

Laurie L. Sorrenson, OD, FAAO, owner of Lakeline Vision Source, in Cedar Park, Texas, believes that meaningful change in practice procedures requires a clear set of goals, buy-in from staff and conscientious follow-up by the OD-owner. She hired an outside consulting firm to analyze procedures in her office. They spotted a weakness in her supervisory skills, and she describes how she has tried to improve her supervision of employees to ensure that tasks she assigned have, in fact, been done.

When making change happen in a practice, follow-up is a key component. “I realized the importance of following up,” says Dr. Sorrenson. “People need to be reminded–I need to be reminded–when we’re starting something new.”

ACTION POINTS

SET A TIME FRAME. Try out new ideas for a week or 1-3 months–and evaluate along the way.

GET EVERYONE ON BOARD. Meet with representatives from all departments or call an entire team meeting. Make sure staff understands the why and how of what’s being changed.

DOCUMENT THE CHANGE. E-mail everyone so they see in writing the goals and task assignments.

FOLLOW-UP. Don’t assume that because you said it, it’s done. Everyone (including the owner-OD) needs reminders to make sure that assigned tasks in changing procedures have been accomplished.

Click HERE to view related video: Simplify Lens Options

Laurie L. Sorrenson, OD, FAAO, is president of Lakeline Vision Source in Cedar Park, Texas. To contact her: lsorrenson@gmail.com.

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