All specializing Articles
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743Practice ManagementDetails on the Advertising You’re Up Against & Why Eyewear Sales Won’t Save You
Alternative to focusing on traditional eyewear sales.
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4.0KMarketingIndependent Optometry’s Branding Problem & What You Can Do About It
Differentiating in a sea of glasses & contact lens providers.
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669Dry Eye3 Keys to Successfully Transition from Primary Care to Specialty Care Optometry
Transitioning to a dry eye-only optometry practice.
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1.5KPractice ManagementStep-by-Step: Building a Neuro-Rehab Practice
Setting your practice apart with a much-needed service.
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1.9KContact LensesTricks of the Trade to Moving Specialty CL Patients Efficiently Through Your Practice
Mastering patient flow for specialty contact lens patients.
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1.6KContact LensesHow I Made Medically Necessary Contact Lenses a Practice-Builder
Growing a profitable medically necessary contact lens niche.
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2.7KPractice ManagementSpecialization is Overrated
The many reasons to remain a generalist.
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2.0KCold Start PracticeHow I Specialized Quickly After Cold-Starting & Crushed My 5-Year Goals in 3 Years
How soon is too soon to specialize?
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1.9KPractice Management6 Things I’m Doing to Build a Practice that Will Be 30-40% Vision Therapy
Growing a vision therapy niche from the ground up.
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4.2KDigital StrategiesHow One Practice Almost Doubled Average Online Appointment Bookings with Pay Per Click Ads
Sponsored Content By Danny Sauerwein Content Writer, EyeCarePro Situated in populous Fort Lauderdale, Fla., Broward Eye Care had a dream: To be...
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4.5KManaged Care6 Ways My Practice Was Profitably Freed From Dependence on Managed Care
Increasing profitability & professional satisfaction by reducing or eliminating vision care plans.
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6.2KPractice ManagementHow I Built a Thriving Sports Vision Niche & How You Can, Too
Tips for getting started in sports vision.
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5.2KPractice ManagementHow To Triple Revenue Through Specialization
By Julie Steinhauer, OD, FCOVD Developing a marketing niche can pay dividends for your optometric practice. Here is how it helped one...
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2.8KPodcastsDeveloping a Specialty in Neuro-Optometry and Rehabilitative Eyecare
Oct. 23, 2019
