Remind yourself why you became an OD--and get inspired.
By Aaron Neufeld, OD May 24, 2017 Marketing needs to return more than it costs. Marketing return on investment (ROI) is measured by...
May 24, 2017 Laurie Sorrenson, OD, FAAO, says it’s not enough just to meet patient expectations. She and her staff seek to...
How to make it easy for patients to use their insurance.
By Mary E. Boname, OD, MS, FAAO May 17, 2017 I’ve built my practice on the relationships I’ve forged with my patients,...
Easy ways to improve office flow & patient experience.
Sponsored Content By Matt Stanley, OD May 17, 2017 When I bought my practice in 2008, I knew one thing I wanted...
Maximize the opportunity to address ocular allergies.
Learn how likely your patients are to visit and purchase.
May 10, 2017 Artificial intelligence and its impact on eyecare was the theme of the 11th annual VM Global Leadership Summit, held...
By David I. Geffen, OD May 3, 2017 All ODs have to take CE to keep up their licensure. Be sure the...
In 28 years, Steven Klein, OD, owner of Total Vision Care in San Diego, Calif., went from an 800 sq. ft., single exam...
What you need to do for, and say to, your contact lens patients.
April 26, 2017 By Mark Wright, OD, FCOVD and Carole Burns, OD, FCOVD Do you want to maximize the value of your...
By Agustin Gonzalez, OD, FAAO, ABCMO April 26, 2017 Every day we have opportunities to grow our practices and profitability. Sometimes the...
April 26, 2017 Gary Gerber, OD, believes that myopia control is the next big challenge and opportunity for ODs. Create a specialty...
April 19, 2017 First Insight Corporation, developers of MaximEyes EHR and practice management software for eyecare professionals, are releasing EyeClinic Imaging, a...
April 19, 2017 Recognizing that eye and vision problems in children are a significant public health concern, the American Optometric Association (AOA)...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD April 19, 2017 Organizations aren’t getting the performance they need from their...
By Gina M. Wesley, OD, MS, FAAO April 19, 2017 Mentoring, in which an OD learns from a more experienced doctor, or...
By Dave Anderson, OD April 19, 2017 High staff efficiency enables you to see more patients per day while freeing up time to...
April 19, 2017 In-depth conversations with patients in the exam room about lifestyle, and personal preferences for eyewear, pays off both in...
Measures to take to protect your technology systems.
These small changes can make your CL business grow substantially.
April 5, 2017 This month marks the 19th annual Sjögren’s Awareness Month. Once again, The Sjögren’s Syndrome Foundation (SSF), along with members...
People respond to stories--so tell your patients a good one.