All OptiLight Articles
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790Dry EyeOur Most Important Dry Eye Investments: Increasing Revenues 40%+
Dry eye practice investment & growth.
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2.7KDry EyeHow a Boutique Dry Eye Clinic in an Unexpected Spot Drew $45,000 in the First 9 Months
Creating a dry eye “spa” in a place you probably wouldn’t expect it. By Marinda Hofacre, OD March 6, 2024 Building a...
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1.9KDiagnostic Instrumentation3 ROI Winners that Generated $200,000+ Last Year
Three winning additions to an independent practice.
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1.9KCold Start PracticeHow I Specialized Quickly After Cold-Starting & Crushed My 5-Year Goals in 3 Years
How soon is too soon to specialize?
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1.8KNews Briefs ArchiveNew Dual Frequency RF Device on Market to Treat Dry Eye
New technology offering a promising dry eye treatment option.
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6.9KDry EyeMaximizing 3 Post-Pandemic Opportunities Projected to Increase our Per-Patient Revenue $100+
Making the most of the current patient care & business moment.
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3.3KIssues in Optometry3 Goals I Project Meeting By Year’s End to Quadruple Eye Vitamin Sales & Double Premium Lens Sales
Business goals that change the trajectory of a practice.
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2.6KDry EyeWhat an “All-In” Dry Eye Practice Is & How We Created One
Investing to give patients the dry eye services they deserve.
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5.7KPractice ManagementHow I Increased Net Income 120%, Increased Revenue $150,000 & Saved $36K
Practice investments that change the trajectory of a practice.
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3.8KDiagnostic Instrumentation3 Investments that Added $200,000+ Annually to My Practice
Investments that the trajectory of a practice.
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3.8KDiagnostic InstrumentationThe Dry Eye Treatment Technology that Generated $55K Additional Revenue
Dry eye technology that can change care & profitability.
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4.0KMedical ModelHow I Tripled My Dry Eye Revenues
How one practice created a patient-pleasing & profitable "medspa."
