All OptiLight Articles
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620Dry Eye And AestheticsAesthetics for the Win: 3 Cutting-Edge Technologies My Patients Love
Pair aesthetics with dry eye care to impress and engage your patients By Nishi Mehdiratta, OD May 19, 2026 When I moved...
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725Dry Eye And AestheticsRevenue Model Flips With New Focus on Dry Eye
By Sairah Malik, OD, and Dr. Sana Malik, OD May 14, 2026 When we rebranded as Pro-Optix Optometry & Dry Eye Center...
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836Dry Eye And AestheticsTurning Dry Eye Into a 7-Figure Growth Engine
By Celesta Ferreira, OD Feb. 23, 2026 A year into opening the doors to Cypress Optique in Cypress, Texas, I knew I...
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3.0KDry Eye And AestheticsBuilding a Million-Dollar Dry Eye Niche—Peer Tips for Real Practice Growth
Powerful dry eye investments.
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1.6KNews BriefsNew Dynamic Muscle Stimulation Device to Address Lower Lid Laxity and Impaired Blinking
Technology for lower lid laxity & dry eye management
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2.0KDry Eye And AestheticsOur Most Important Dry Eye Investments: Increasing Revenues 40%+
Dry eye practice investment & growth.
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3.5KInstruments3 ROI Winners that Generated $200,000+
Three winning additions to an independent practice.
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3.8KDry Eye And AestheticsHow a Boutique Dry Eye Clinic in an Unexpected Spot Drew $45,000 in the First 9 Months
Creating a dry eye “spa” in a place you probably wouldn’t expect it. By Marinda Hofacre, OD March 6, 2024 Building a...
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2.8KCold StartHow I Specialized Quickly After Cold-Starting & Crushed My 5-Year Goals in 3 Years
How soon is too soon to specialize?
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2.6KNews BriefsNew Dual Frequency RF Device on Market to Treat Dry Eye
New technology offering a promising dry eye treatment option.
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7.8KDry Eye And AestheticsMaximizing 3 Post-Pandemic Opportunities Projected to Increase our Per-Patient Revenue $100+
Making the most of the current patient care & business moment.
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4.0KGeneral Management3 Goals I Project Meeting By Year’s End to Quadruple Eye Vitamin Sales & Double Premium Lens Sales
Business goals that change the trajectory of a practice.
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3.4KDry Eye And AestheticsWhat an “All-In” Dry Eye Practice Is & How We Created One
Investing to give patients the dry eye services they deserve.
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6.5KGeneral ManagementHow I Increased Net Income 120%, Increased Revenue $150,000 & Saved $36K
Practice investments that change the trajectory of a practice.
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4.8KInstruments3 Investments that Added $200,000+ Annually to My Practice
Investments that the trajectory of a practice.
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4.8KInstrumentsThe Dry Eye Treatment Technology that Generated $55K Additional Revenue
Dry eye technology that can change care & profitability.
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4.9KMedical ModelHow I Tripled My Dry Eye Revenues
How one practice created a patient-pleasing & profitable "medspa."
