All OptiLight Articles
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2.1KDry Eye And AestheticsBuilding a Million-Dollar Dry Eye Niche—Peer Tips for Real Practice Growth
Powerful dry eye investments.
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1.2KNews BriefsNew Dynamic Muscle Stimulation Device to Address Lower Lid Laxity and Impaired Blinking
Technology for lower lid laxity & dry eye management
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1.6KDry Eye And AestheticsOur Most Important Dry Eye Investments: Increasing Revenues 40%+
Dry eye practice investment & growth.
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3.2KInstruments3 ROI Winners that Generated $200,000+
Three winning additions to an independent practice.
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3.5KDry Eye And AestheticsHow a Boutique Dry Eye Clinic in an Unexpected Spot Drew $45,000 in the First 9 Months
Creating a dry eye “spa” in a place you probably wouldn’t expect it. By Marinda Hofacre, OD March 6, 2024 Building a...
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2.5KCold StartHow I Specialized Quickly After Cold-Starting & Crushed My 5-Year Goals in 3 Years
How soon is too soon to specialize?
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2.4KNews BriefsNew Dual Frequency RF Device on Market to Treat Dry Eye
New technology offering a promising dry eye treatment option.
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7.5KDry Eye And AestheticsMaximizing 3 Post-Pandemic Opportunities Projected to Increase our Per-Patient Revenue $100+
Making the most of the current patient care & business moment.
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3.8KGeneral Management3 Goals I Project Meeting By Year’s End to Quadruple Eye Vitamin Sales & Double Premium Lens Sales
Business goals that change the trajectory of a practice.
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3.2KDry Eye And AestheticsWhat an “All-In” Dry Eye Practice Is & How We Created One
Investing to give patients the dry eye services they deserve.
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6.3KGeneral ManagementHow I Increased Net Income 120%, Increased Revenue $150,000 & Saved $36K
Practice investments that change the trajectory of a practice.
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4.5KInstruments3 Investments that Added $200,000+ Annually to My Practice
Investments that the trajectory of a practice.
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4.4KInstrumentsThe Dry Eye Treatment Technology that Generated $55K Additional Revenue
Dry eye technology that can change care & profitability.
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4.6KMedical ModelHow I Tripled My Dry Eye Revenues
How one practice created a patient-pleasing & profitable "medspa."
