All optify Articles
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1.8KGeneral ManagementTransform Patient Care and Profitability: 3 Changes That Made All the Difference
Improvements that skyrocketed optical sales.
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2.7KMarketingThe Custom Online Marketing that Boosted One Practice’s Eyewear Capture Rate
A solution that provides custom online marketing content.
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1.5KGeneral Management3 Modernizing Investments Adding at Least $1,700 Per Month
Eyecare technology advancements for enhanced patient experience.
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2.1KFramesHow We Created an Optical with 20-25% Annual Sales Growth Since 2015
Creating a sales-friendly optical shop.
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2.1KFrom Our EditorsThe Most Important Question for an Efficient Office
Boosting practice efficiency with employee back-up plans. By Laurie Sorrenson, OD, FAAO June 5, 2024 I know I have a thing about...
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2.0KFrom Our EditorsWhy Efficiency is Critical & 7 Ways Our Practice Improved It
Giving your practice an efficiency boost. By Laurie Sorrenson, OD, FAAO May 1, 2024 Efficiency is incredibly important in our practice. It...
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7.2KGeneral ManagementHow a $2 Million+ Practice Leveled the Playing Field with Online Retailers
Key ways to put your practice on an even footing with online retailers.
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3.3KFrom Our EditorsMy Favorite Metrics: The Most Important Numbers to Track
By Laurie Sorrenson, OD, FAAO August 2, 2023 Let’s talk about my favorite topic – numbers! 🤓 I think it’s super-fun to...
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4.4KGeneral ManagementThe Technologies to Adopt to Keep Your Practice Profitable
Practice technologies to keep pace with patient expectations.
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4.7KFramesThe Digital Storefront Boosting My Practice’s Frame Capture Rate 13% Year-Over-Year
Technology that primes patients to purchase.
