New duties reach nearly every major eyewear-sourcing country as Section 122 tariffs expire July 28, 2026 The Vision Council is helping members...
June 4, 2026 The Vision Council reports that, following the U.S. Supreme Court’s February decision limiting presidential authority under IEEPA, Section 122...
The importance of spotlighting the role of your opticians By Andrew Bruce, LDO, ABOM, NCLEM, FCLSA Oct. 1, 2025 Most patients who...
The latest on optical market trends.
Access has been expanded to Avulux lenses.
A technology integration that may boost CL profitability.
Two transformative vendor partnerships.
Managing costs in unstable economic times.
Insights into consumer spending in eye care.
The latest news on impact of tariffs.
A program empowering promising employees.
Empowering your opticians.
Turning vendor reps into your practice's best friends.
Creating a highly profitable optical.
Billing solution that can even keep staffing costs down.
Reducing no-shows & enhancing patient engagement.
Keeping up with ever-changing tariffs.
Insights into the impact of tariffs and reciprocal tariffs.
Encouraging greatness in opticians.
Managed vision care consumer survey results
Finding the best optical lab for YOUR practice.
Tariffs impacting the optical industry.
Capturing more sales before they walk out the door.
Qualities of a great optician.
Prejudging patients' ability to purchase high-value eyewear.
Unique lenses for migraine relief.
How consumers prioritize & optimize eyecare.