All newsletter Articles
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767UncategorizedAchieving 82% Multifocal Sales in Progressive Lenses
By ROB Editors Progressive lenses can be a great choice for many presbyopic patients, allowing seamless vision that allows the patient to...
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668UncategorizedMarketing Presbyopia Drops to Your Community
By ROB Editors Presbyopia eye drops came to market earlier this year, but many patients still don’t know about their availability. And...
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3.8KMarketingMarketing Aesthetic Optometry Services that Generated $14,000 in Just 1 Quarter
By ROB Editors When you launch services that many patients have never received before at an eye doctor’s office, like aesthetic optometry,...
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1.8KMedical ModelWhy the Cosmetics Your Patients Use May Require a Redirect
By ROB Editors The satisfaction and well-being of patients related to aesthetic optometry begins with education. Patients may not realize that many...
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1.6KPractice ManagementHow to Build Aesthetic Optometry Services Comprising 30% of Practice Revenues
By ROB Editors There are services you can add to your practice that provide both medical eyecare benefits and aesthetic benefits. These...
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1.2KPractice ManagementNeuro-Visual Connection: Change Patients’ Live & Increase Net Profit 30+%
Sponsored Content By ROB Editors In recent years, the harmful impact of concussions has gotten increased attention. Concussion, along with conditions like...
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1.2KPractice ManagementSecrets to Creating a Sports Vision Niche to Propel Practice Growth & Profitability
Sponsored Content By ROB Editors Sports vision can greatly improve the lives of athletes, even those who only do their sports as...
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1.3KPractice ManagementThe Huge Opportunity to Build a $800,000+ Per-Year Vision Therapy Practice
Sponsored Content By ROB Editors Vision therapy (VT) can change the lives of patients, helping young people excel in school and beyond....
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1.8KDry EyeHaving a Frank Discussion with Patients On Cost of Treating Dry Eye
Sponsored Content By Vin Dang, OD, FAAO All dry eye therapies have a cost. In-office microblepharoexfoliation procedures, such as BlephEx or ZEST...
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3.5KDry EyeHow to Present Dry Eye Therapies to Patients
Sponsored Content Mark Schaeffer, OD Dry eye therapies change patients’ lives and add significantly to practice profitability. First, however, you must impress...
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1.9KDry EyeHow to Get Started Treating Dry Eye Now
Sponsored Content By Jacob R. Lang, OD, FAAO Nearly 16 million Americans now have dry eye, according to the National Eye Institute....
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1.6KMyopia ManagementCapturing an Opportunity to Enhance Care & Greatly Expand Profitability
By ROB Editors The threats to eye health from myopia have been well established, and are motivation on their own to take...
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971Myopia ManagementMy Secret to Helping Young Patients While Strengthening Cash Flow
Sponsored Content By Roxanne Achong-Coan, OD, FAAO, FIAOMC, FSLS Starting a myopia management regimen is often stressful for children and their parents...
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890Myopia ManagementThe Resource Helping One OD Make Ortho-K a Reality for More Patients
Sponsored Content By ROB Editors & Caroline Guerrero Cauchi, OD, FIAO About 41.6 percent of Americans are nearsighted, up from 25 percent...
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1.4KContact LensesThe CL Patients & Growth Opportunity Waiting to Be Captured
Sponsored Content By ROB Editors Some 52 million pairs of over-the-counter reading glasses are sold in the U.S. every year, with a...
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994Contact LensesThe Practice VIPs You May Be Overlooking
Sponsored Content By ROB Editors & Brett Hagen, OD If you are measuring the profitability of your contact lens practice by the...
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3.0KFramesThe Significant Money Walking Out Your Door & How to Capture It
Sponsored Content By ROB Editors & Laura DePoe, OD Independent practitioners are leaving money on the table. Take a look at these...
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1.6KDoctor Patient Relations
How to Make It Easy for Patients to Accept Your Full Treatment Plan
Sponsored Content By ROB Editors & Kaleb Langill When patients accept the full treatment plan, they benefit, and so does your practice....
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2.4KFrames4 Factors Impacting Whether Patients Purchase Eyewear
Sponsored Content By Mark Wright, OD, FCOVD Patients come to you for your expertise. They want the care and service you provide...
