All Matthew Ward Articles
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158MarketingI Paid Attention to Google and New Patients Grew 15%
How being strategic about Google SEO and reviews led to practice growth By Matthew Ward, OD August 4, 2026 There is no...
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578Coding and BillingStop Losing Revenue to Unpaid Deductibles
A simple policy change helped improve collections By Matthew Ward, OD July 2, 2026 As a practice owner, one of the least...
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1.5KFinancesHow I Cut Operating Expenses 3-4% in Four Months
A different way to approach practice financial management.
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3.0KFrom Our Editors3 Contact Lens Profitability Boosters
By ROB Editors Jan. 18, 2023 The contact lens area of independent practices can be challenging, with practices competing against online retailers,...
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1.4KContact LensesA Resource that Enables More Patients to Benefit from Multifocal CLs
Sponsored Content By Matthew Ward, OD Presbyopic patients are eager to hear solutions that will help them recapture a sense of youthful...
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4.1KContact LensesHow to Maximize Multifocal CL Profitability to Generate an Extra $60,000+ Annually
Making multifocal CLs a profit center.
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5.4KDry Eye And AestheticsThe Dry Eye & Aesthetic Treatment Technology Changing My Patients’ Lives & Generating $60,000+ Annually
A new technology to revolutionize dry eye treatment & aesthetic optometry.
