All Ian G. Whipple Articles
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1.3KPatient Experience3 Changes that Brought a True 21st Century Experience to Our Patients
21st century innovations in eyecare.
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446FramesHow We Increased Eyewear Capture Rate 8% in One Month
Boosting eyewear capture rate.
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1.3KContact LensesThe New CL Sales Training that Contributed to Our Highest Grossing Month
Teaching staff a new way of approaching CL sales.
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3.7KFinances2 Things We Are Doing Differently in ’24 to Blunt Impact of Inflation
Lessening the negative impact of inflation.
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2.4KProfessional DevelopmentSquashing Burnout: 3 Solutions that Made a Huge Difference for Me
Easy-to-implement strategies that significantly reduce burnout.
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2.2KProfessional Development3 Things I Do that Have the Greatest Impact on Lessening My Feelings of Burnout
Specific actions you can take to reduce feelings of burnout.
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3.1KStaff Management3 Out-of-the Box Hiring Strategies Enabling Us to Do More in Less Time & With Fewer Resources
Unconventional hiring strategies that delivered better care & higher profitability.
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3.1KOffice EnvironmentOffice Space Transformation of Second Location Delivering Almost Immediate ROI
Transforming a second location to align with a greater vision.
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3.7KPractice ManagementOpening a Second Location that is Profitable from Day One
How one OD opened an immediately profitable second location.
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3.5KPractice ManagementThe ROI of 3 Changes Empowering Me to Better Compete as an Independent
Actions to take to better compete as an independent.
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3.2KPractice ManagementWhat the Rebranding of a Michelin-Star Restaurant Taught Me About What I Needed to Do In My Practice
Practice lessons from a surprising place.
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5.3KStaff ManagementHow I Boosted My Practice’s Efficiency 25+% By Moving 3 Staff Positions Offsite
The big gains you can realize from remote positions.
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4.2KPractice Management3 Solutions to My Practice’s 3 Hardest Challenges
Strategies to make thriving as an independent more likely.
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1.8KProfessional Development6 Things to Do to Get the Most Out of Optical Conferences & Events
Getting the most powerful ideas out of industry events.
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4.4KMedical Model3 Treatments I Am Adding To My Practice Projected to Generate $70,000+ Annually
New treatments to help patients AND increase profitability.
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3.4KStaff ManagementMy 5 Most Valuable Staff Training Resources & Approaches
Tactics to create your ideal team.
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3.9KPractice Management3 Low-to-No Cost Permanent Changes from COVID Making a Huge Positive Impact
Changes spurred by the pandemic that will permanently benefit patients & practice.
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4.0KPractice ManagementWhat I Did When Employees Reported COVID Symptoms & One Tested Positive
What to do when staff has been exposed to or tests positive for COVID-19.
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4.4KPatient ExperienceMy 3 Most Powerful Practice Improvements
Changes that provide a better patient experience while generating revenues.
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9.4KDiagnostic Instrumentation3 Investments Projected to Deliver a Combined Annual ROI of $200,000+
Investments to help you improve patient care & increase revenues.
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3.9KMarketing4 Ways We Encourage Appointment Bookings
Actions to take to get patients back into your office.
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6.2KPractice ManagementRecouping Lost Revenues: A Few Strategies We Are Implementing
By Ian G. Whipple, OD June 17, 2020 The COVID-19 practice shutdowns, which typically lasted at least two months, have taken a...
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4.4KMarketingHow We Will Market Our Reopening & Spur Post-Pandemic Sales
By Ian G. Whipple, OD May 13, 2020 With practices slowly reopening across many parts of the country, it is now time...
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13.2KPractice ManagementCOVID-19: Why I’m Keeping My Staff & My Other Practice Survival Strategies
Why & how one OD is retaining his staff during the crisis.
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9.7KOffice Environment4 Upgrades We Made Sure Our New Office Space Included
A practice owner shows how he created a new, exciting office space.
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3.6KThe Optometric Minute3 Ways I Compete With Online Retailers
Feb. 26, 2020 Optometry is facing challenges from competitors like online retailers, optical chains and a new consumer mindset. People want their...
